What advertisers should learn from the Laura Ingraham boycott results

The boycott targeted at destroying the career of Laura Ingraham that launched on March 29th under the direction of 18-year-old David Hogg has been somewhat of a benefit to the hit Fox News show, ‘The Ingraham Angle.’

The boycott, which was issued after Ingraham’s tweet directed at Hogg, has spiked viewership for the popular show. Since April 9^th, Ingraham’s program has averaged 2.7 million viewers. That’s 20 percent higher than the average viewership of her show the week, March 26-29, prior to the boycott. Before the boycott, according to Newsbusters, the show was averaging around 2.23 million viewers.

As of April 13, a total of 27 companies had pulled advertisements from the show. However, Ace Hardware reversed their decision saying, “Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”

On Monday, Ingraham excitedly shared the news with her 2.24 million followers on Twitter.

THANK YOU: Boomerang! Since Left’s Boycott Began, Ingraham Viewership Up 20% https://t.co/ak6d4j0Qxm

— Laura Ingraham (@IngrahamAngle) April 16, 2018

Even after targeting Laura Ingraham with an orchestrated boycott that failed in reaching its intended purpose (Taking Laura off the air), 18-year-old Hogg remains persistent and hopeful in boycotts.

Hogg issued a tweet on Monday saying, “Going to announce another boycott this week… Stay tuned ” accompanied with a gif of Kermit.

Going to announce another boycott this week… Stay tuned ? pic.twitter.com/XIURHxFgW4

— David Hogg (@davidhogg111) April 16, 2018

Will David Hogg and other students involved in the Parkland, Florida persist in having those with differing opinions removed from the public eye? Only time will tell.

In my opinion, I find it troubling how certain people insist on using their First Amendment right to limit another individual’s First Amendment right. That isn’t how it works and it certainly won’t be tolerated. An increase of viewership on Laura Ingraham’s show is a prime example of that.