Privacy Policy

Updated: October 2020

This Privacy Policy describes the information gathered for the website and all mobile websites and applications associated therewith (collectively, the “Site”) and how Yellowhammer News (“we” or “us”), a division of Yellowhammer Multimedia, LLC, uses and protects this information. This Privacy Policy governs our collection of information from you through your use of the Site. Please read this Privacy Policy carefully so that you understand our online privacy practices. By visiting this Site, you agree that your visit and/or download or use of a mobile application, and any dispute over our online privacy practices, is governed by this Privacy Policy and our Terms of Use. Questions regarding privacy issues should be directed to us at [email protected] or Yellowhammer Multimedia, P.O. Box 1776, Birmingham, Alabama 36101.


Personally Identifiable Information We Collect From and About You

We may collect and store information, personal or otherwise, that you voluntarily supply either while on our Site or in responding via email in connection with a feature provided on our Site, including your name, address, or email address.  We may collect some or all of this information if you register for certain features on our Site, purchase products or services on the Site, post comments or messages on the Site, participate in surveys, sweepstakes or contests offered on the Site, or sign up for email newsletters, or otherwise contact us through this Site. We may also ask for information (including a credit card number) from those who purchase content or conduct other transactions on our Site. The information supplied will help us provide the product or service requested, offer you more personalized features and tailor the Site to your interests. Supplying such information is entirely voluntary. However, if you choose not to supply information requested, we may be unable to provide you with services made available to other users of the Site.

Information Collected Automatically When Using Our Site

We also may collect and store information that is generated automatically as you navigate through our Site, including your IP address, your browser type and operating system, web pages you view, links you click, your interaction with our Site, length of time you are logged into our Site, and websites visited before our Site. For example, to help make the Site more responsive to the needs of users, we employ a standard feature of browser software, called a “cookie,” to assign each user a unique, random number that resides on a user’s computer. The only personal information a cookie can contain is information supplied by a user. By showing how and when visitors use the Site, cookies help us track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you have entered preference information before. Of course, you are free to set your web browser not to accept cookies; however, doing so may render your computer unable to take advantage of the personalized features enjoyed by other users of the Site.

We also may use web beacons to access cookies and to count users who visit our Site or open our HTML-formatted email messages. We may include web beacons in email messages to count how many of the messages that we sent were opened, acted upon, and forwarded.  We use web beacons to compile aggregate statistics about our services and marketing campaigns.

We may use cookies, web beacons and similar technologies, and/or a third-party ad serving software, to collect non-personally identifiable information about users of our Site and about activity that occurs within our Site, and we may use this information to, among other things, serve targeted advertisements on our Site. We may also track device identification statistics and other non-identifying information for the purpose of analytics, push notifications, and error reporting.  We also may use third-party advertising companies to target and serve some of the advertisements that appear on our Site, and these companies likewise may use their own cookies, web beacons and similar technologies to collect non-personally identifiable information from users of our Site. These companies may use that information, sometimes in conjunction with similar non-personally identifiable information gathered from other websites, to deliver advertisements on this Site, and possibly on other websites (if the third-party advertising company operates an advertising network), tailored to match the perceived interests of consumers. The collection and use of information by these companies is governed by the relevant third party’s privacy policy and is not covered by our Privacy Policy. You may opt-out of many third-party networks.  The website provides information regarding this practice by Network Advertising Initiative members, and your choices regarding having this information used by these companies, including how to “opt-out” of third party ad networks operated by these members.

We reserve the right to disclose to third parties all of the information that we collect online about you and other visitors, with one important exception — if you make a purchase on our Site, we will not share your credit card number or other financial information with any third party. We may, however, share non-financial information in accordance with this Privacy Policy.

Please also keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online — for example on message boards, through email or web logs, or in chat areas — that information can be seen, collected and used by others besides Yellowhammer News. We cannot be responsible for any unauthorized third-party use of such information.

Please be aware that we may occasionally release information about visitors when release is appropriate to comply with law, to enforce our Terms of Service or to protect the rights, property or safety of visitors to our Site, the public, or to us or our Site.

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that Yellowhammer News, some or all of our assets, or our Site is acquired by another company, information about our visitors may be among the transferred assets.


Our Site includes links to third party websites whose privacy policies we do not control. Once you leave the Site, any information you provide at another site will be governed by the privacy policy of the operator of the site you are visiting. The privacy policies of third party websites may differ from that of Yellowhammer News.


This children’s privacy statement explains Yellowhammer News’ practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information on your rights under federal law with respect to such information.

This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen. We screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If we become aware that we have inadvertently received personally-identifiable information from a user under the age of thirteen, we will delete such information from our records. Because we do not collect any personally identifiable information from children under the age of thirteen, we also do NOT knowingly distribute any such information to third parties. We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information.


If you register with us, you will have the opportunity to review, update, change or delete the information you have provided us (and that we continue to store) at any time. If you remove your registration information completely, you may not be able to continue using certain services that require registration. To review, update, change or delete your registration information visit

If you have subscribed to one of our email newsletters, you will always have the opportunity to unsubscribe from future mailings by logging into to your Yellowhammer News account and modifying your preferences.


To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the personally identifiable information we collect, we have certain security measures.  However, as effective as the reasonable security measures implemented by us may be, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information supplied will not be intercepted while being transmitted over the Internet.


If we need to change this Privacy Policy at some point in the future, we’ll post the modified Privacy Policy on this Site and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

© 2019 Yellowhammer Multimedia, LLC