Alabama quarterback Jalen Milroe has had quite the meteoric rise this season – on and off the field.

After the Texas loss, per On3, Milroe had an NIL valuation of roughly $232,000.

Of course, $232,000 as a college athlete is a ridiculous amount of money and nothing to snuff about. But over the last 10 weeks, since the Texas loss as Milroe’s play has improved, his NIL valuation has skyrocketed, as well.

As of Wednesday, Milroe’s estimated NIL valuation is $1.2 million, over five times higher than what it was in early September. This puts Milroe at an estimated 16th in the nation among all college athletes’ NIL valuations.

https://twitter.com/On3NIL/status/1724837565637820539

In mid-October, Milroe and teammate Terrion Arnold started a clothing brand line around the saying “LANK,” which has surely raised the total valuation of Milroe as well with a significant portion of the proceeds from sales going to both athletes.

For Milroe, the chances to make even more money increases if he continues to play well and comes back next season as the starting quarterback.