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Tuscaloosa scores first Sports Illustrated college town resort

Tuscaloosa was recently named one of Travel + Leisure’s 25 best U.S. college towns. This week it was also selected as the first college town location for a new line of Sports Illustrated resorts. 

The planned resort will be across the Black Warrior River from the University of Alabama. It looks remarkable: 

The resort will house world-class dining options, entertainment venues, a signature SI Fit Health/Wellness Center and more. Members of the Sports Illustrated vacation club will benefit from a flexible points-based system that enhances their overall resort experience.

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Travel + Leisure Co. is leveraging its expertise in managing multiple brand partnerships for the development, distribution, and management for the Sports Illustrated vacation club product.

“We’re excited to be working with the Sports Hospitality Ventures team to create a custom club experience for passionate sports fans,” said Geoff Richards, chief operating officer of vacation ownership at Travel + Leisure Co.

“Our vision for this entirely new vacation club is to provide members a unique opportunity to totally immerse themselves in gameday life with a piece of their favorite college town, plus flexibility to travel away with their team and beyond.”

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Grayson Everett is a staff writer for Yellowhammer News. You can follow him on Twitter @Grayson270

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