Every week, On3 updates their list of college football players and their estimated NIL valuations. It’s no secret that Alabama lacks the same star power it has had in years past, certainly at least at the quarterback position.
The days of Alabama’s quarterback making a million dollars in NIL before they even take a snap are (for now) gone. Fascinatingly, though, another quarterback who has yet to take a college snap tops the rankings currently. Texas QB Arch Manning edges out reigning Heisman trophy winner Caleb Williams, with an estimated $2.9 million valuation compared to Williams’ $2.6 million.
Perhaps the most fascinating thing about the current rankings though is the lack of Alabama players anywhere near the top of the list. The Crimson Tide sees its first player ranked at #42 in Kool-Aid McKinstry ($708k).
In fact, the Auburn Tigers see their first player ranked before Alabama, with star running back Jarquez Hunter sitting at 33rd on the list ($785k). While Hunter is the only current Tiger in the top-100, former Auburn quarterback Bo Nix (now at Oregon) is actually 3rd with a valuation of $1.7 million.
While Alabama does not have a player inside the top-40, they do have guys littered throughout the list, with a total of seven players inside the top-100. Star offensive tackle JC Latham ranks 44th at $680k, while incoming freshman safety and future superstar Caleb Downs sits at 51st and $609k.
Pass rusher Dallas Turner, who expectations are high for this year ranks 60th with $569k. Right behind him is incoming JUCO transfer wide receiver Malik Benson at 61 with $562k. Benson is poised for a big year in an Alabama receiver room that is desperate for a #1 guy.
Rounding out the list for the Crimson Tide are two more incoming freshmen. 5-star offensive tackle Kadyn Proctor is 84th on the list with $467k, and 5-star pass rusher Keon Keeley is 86th with $455k.
It is certainly a different era in college football with players able to profit off their name and likeness. Look for many of the Crimson Tide players to continue to rise up the list as they begin to make names for themselves throughout their Alabama careers.
Michael Brauner is a staff writer with WNSP Mobile.