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Shipt logo tops Birmingham’s tallest building

The whirring of helicopter blades and streets blocked by police barricades interrupted a quiet Saturday in downtown Birmingham as one of the city’s most prominent corporate residents put its new mark on the city’s tallest building.

Shipt, the online grocery-delivery service founded in Birmingham in 2014 that has since grown into a nationwide force, needed the helicopter to carefully place its shiny green logo on top of the old SouthTrust Tower. The skyscraper, on Birmingham’s north side, was most recently called the Wells Fargo Tower – before Shipt began leasing space in the building last year.

Shipt takes a higher place in the Birmingham skyline from Alabama NewsCenter on Vimeo.

Shipt adopted a new logo early this year, switching from a throwback flying saucer to a look that includes the company name in bold letters plus a stylized “S” that resembles a shopping bag – a nod to the bright green bags used by Shipt shoppers.

“Shipt is excited to bring our new logo to one of the tallest buildings in Alabama, the Shipt Tower, and to show our continued commitment to the city of Birmingham.” a company spokesperson told Alabama NewsCenter.

“Earlier this year, Shipt made the investment to show who we are, what we do and the quality in how we do it,” the spokesperson said. “Our new logo is bold and distinctive, yet human and approachable, and will allow us to stand out in markets while still resonating with our target audiences.”

The 34-story tower, in what used to be known as Birmingham’s financial district, was completed in 1986 for what was then SouthTrust Bank, also founded in Birmingham. It later merged with Wachovia Bank, which later merged with Wells Fargo.

(Courtesy of Alabama NewsCenter)