Sweet Grown Alabama, the state’s agricultural branding program, on Wednesday announced the addition of PowerSouth Energy Cooperative as a founding member of the non-profit organization.
With this generous commitment, PowerSouth becomes the ninth founding member supporter of Sweet Grown Alabama. The program represents over 170 farmer, restaurant, market and business members across the state who play a role in bringing local products to Yellowhammer State consumers.
“Sweet Grown Alabama’s impact on Alabama farmers and communities is significant,” stated Horace Horn, PowerSouth’s vice president of External Affairs and a Sweet Grown Alabama board member.
“The organization connects consumers to locally grown products, which helps support Alabama’s agriculture sector – a crucial part of the state’s economy. PowerSouth Energy is proud to partner with an organization that shares a common goal of community development and support,” he added.
The program’s mission is to enhance marketing opportunities for the state’s farmers by connecting retailers and consumers to Alabama-grown foods and other agricultural products. Sweet Grown Alabama earlier this year unveiled a searchable database which members of the public can use to search for locally grown products in their area.
PowerSouth’s support will reportedly help Sweet Grown Alabama transition into the second year of program activities. Funds will be utilized to encourage the purchasing of locally grown products through traditional and digital marketing.
“PowerSouth Energy is a valued partner of Sweet Grown Alabama,” said Ellie Watson, Sweet Grown Alabama’s director. “This support of Sweet Grown Alabama and our state’s farmers further demonstrates PowerSouth’s lasting impact on Alabama as a whole. Both PowerSouth’s financial support and Mr. Horn’s service on our Board of Directors will help ensure success for Sweet Grown Alabama for many years.”
Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn
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