Artificial intelligence is reshaping the world—but it’s also arming scammers with tools once reserved for Hollywood. Deepfake technology lets fraudsters create eerily convincing videos, voice clones, and even full personas that impersonate CEOs, family members, or celebrities.

These scams are exploding in frequency and sophistication. Experts estimate deepfake-related fraud already costs Americans billions each year, with losses projected to hit $40 billion by 2027. Deepfakes now make up a rapidly growing share of all fraud attacks.

“Scammers can create fake personas and even impersonate people you know and institutions you trust,” said Jeff Taylor, head of Commercial Fraud Forensics at Regions Bank. Taylor and Regions are taking a proactive approach toward raising awareness, hoping to protect businesses and consumers by arming them with information. “While it may seem scary, learning to recognize how fraudsters use deepfakes—and the telltale signs of a scam—can help keep you safe,” he added.

Scammers can impersonate anyone you trust using just a few seconds of audio or video scraped from social media. The result? Urgent requests for money or data that feel deeply personal. Yet even the most advanced deepfakes leave subtle clues—if you know where to look.

Spotting the Red Flags

Scams thrive on speed and emotion, but they often betray themselves through technical imperfections or classic warning signs.

“Fraudsters will often interject emotional triggers and try to convince people to react irrationally or impulsively,” Taylor noted.

He recommends watching for these warning signs:

Pressure and secrecy: Scammers create artificial urgency—“Act now or lose everything”—and insist you keep the conversation confidential. Legitimate organizations rarely demand immediate action without verification. Scammers may also attempt to transfer the conversation to an encrypted communications channel, including those found in various mobile apps.

Unnatural audio or video: Listen closely. Real speech has natural rhythm, varied tone, and breathing patterns. Deepfakes – while they are getting more convincing – can still sound monotone, feature awkward pauses, or include odd background noise.

Visually, look for glitches: mismatched lip movements, unnatural blinking (or none at all), stiff facial expressions, or lighting inconsistencies.

Contextual oddities: Requests that come out of nowhere, unusual payment methods (like gift cards or cryptocurrency), or asks for sensitive information via video call should trigger immediate doubt.

Technology is improving rapidly, so these tells are getting harder to spot. That’s why proactive habits matter more than ever.

Two Simple Steps to Stay Safe

The best defense is verification. Financial institutions recommend a straightforward protocol called STOP, CALL, and CONFIRM. Before sending money or sharing details, pause, contact the person or organization using a trusted, independently verified phone number or website—not the one provided in the suspicious message—and confirm the request.

Equally effective is creating a family or team “code word” or “safe word.” Agree on a secret phrase in advance. If you receive a panicked call or video from a loved one needing cash, ask for the secret phrase. No response or incorrect response? Hang up and verify through another channel. These habits break the emotional manipulation that makes deepfakes so dangerous.

Common Deepfake Scam Tactics

“No matter the tactic, the goal of a deepfake scam is the same,” said Kimberly Reece, customer advocacy manager for the Financial Crimes Unit at Regions. “Criminals want your money or sensitive information, and they often exploit emotions and urgency to cloud your judgment.”

Criminals adapt quickly. Here are the most prevalent types:

CEO or executive fraud: Scammers spoof company leadership via AI-generated video or voice calls, demanding urgent wire transfers for “confidential deals.”

Grandparent and family emergencies: Voice-cloning software turns a few seconds of social-media audio into a convincing plea from a grandchild or relative in crisis—often involving a fake arrest or medical emergency.

Romance scams: Fraudsters build online relationships with fabricated identities, sometimes using deepfaked celebrity lookalikes to build trust before requesting funds.

Investment and crypto schemes: Deepfaked endorsements from business leaders or influencers promote fake opportunities. Always research claims independently, searching the opportunity alongside terms like “scam” or “review.”

The common thread? Exploitation of trust and haste.

What to Do If You Suspect a Scam

If something feels off, act fast: End the conversation immediately.

• Stay calm—emotional decisions lead to bigger losses.
• Verify using saved contacts or official channels only.
• Report it: Contact your bank, local law enforcement, and consumer protection agencies. Quick action can sometimes recover funds. If you are victimized, report the incident to www.ic3.gov to enlist assistance from Federal Law Enforcement.

Deepfake detection tools and public awareness campaigns are growing, but personal vigilance remains the first line of defense. Free resources and deepfake-spotting tests are available online to help sharpen your skills.

In an era where seeing and hearing is no longer believing, knowledge is your strongest shield. Take a moment today to review your verification habits, set that family code word, and remind yourself: when money or data is on the line, always stop, call, and confirm. Your future self—and your wallet—will thank you.