The Wire

  • New tunnel, premium RV section at Talladega Superspeedway on schedule despite weather

    Excerpt:

    Construction of a new oversized vehicle tunnel and premium RV infield parking section at Talladega Superspeedway is still on schedule to be completed in time for the April NASCAR race, despite large amounts of rainfall and unusual groundwater conditions underneath the track.

    Track Chairman Grant Lynch, during a news conference Wednesday at the track, said he’s amazed the general contractor, Taylor Corporation of Oxford, has been able to keep the project on schedule.

    “The amount of water they have pumped out of that and the extra engineering they did from the original design, basically to keep that tunnel from floating up out of the earth, was remarkable,” Lynch said.

  • Alabama workers built 1.6M engines in 2018 to add auto horsepower

    Excerpt:

    Alabama’s auto workers built nearly 1.6 million engines last year, as the state industry continues to carve out a place in global markets with innovative, high-performance parts, systems and finished vehicles.

    Last year also saw major new developments in engine manufacturing among the state’s key players, and more advanced infrastructure is on the way in the coming year.

    Hyundai expects to complete a key addition to its engine operations in Montgomery during the first half of 2019, while Honda continues to reap the benefits of a cutting-edge Alabama engine line installed several years ago.

  • Groundbreaking on Alabama’s newest aerospace plant made possible through key partnerships

    Excerpt:

    Political and business leaders gathered for a groundbreaking at Alabama’s newest aerospace plant gave credit to the formation of the many key partnerships that made it possible.

    Governor Kay Ivey and several other federal, state and local officials attended the event which celebrated the construction of rocket engine builder Blue Origin’s facility in Huntsville.

Habit Stacking: How simple decisions can lead to big change

(Iron Tribe Fitness/Contributed, YHN)

The power of consistency is real.

“Habit stacking” is a mantra we preach at Iron Tribe. Every time you do something good (like attend a workout or meal prep), you must do it again. And then another time. Until it’s engrained in your mind and routine. The more we practice our good habits, the easier they become!

This past year has certainly given us plenty of excuses to hit pause on our goals and slump back into old habits. If you need some motivation to get to the gym and kickstart your healthy habits, then check out this interview from one of Iron Tribe’s most dedicated gym couples, Jim and Betty Warren of Birmingham.

This fearless pair has made it a habit to show up at the gym and, more importantly, show up for themselves. They’ve hit the gym 19 weeks in a row and show no sign of slowing down.  Read their story and see how simple habits can stack up to powerful results.

To learn more about Iron Tribe, visit irontribefitness.com

1

Habit Stacking: How simple decisions can lead to big change

(Iron Tribe Fitness/Contributed, YHN)

The power of consistency is real.

“Habit stacking” is a mantra we preach at Iron Tribe. Every time you do something good (like attend a workout or meal prep), you must do it again. And then another time. Until it’s engrained in your mind and routine. The more we practice our good habits, the easier they become!

This past year has certainly given us plenty of excuses to hit pause on our goals and slump back into old habits. If you need some motivation to get to the gym and kickstart your healthy habits, then check out this interview from one of Iron Tribe’s most dedicated gym couples, Jim and Betty Warren of Birmingham.

This fearless pair has made it a habit to show up at the gym and, more importantly, show up for themselves. They’ve hit the gym 19 weeks in a row and show no sign of slowing down. Read their story and see how simple habits can stack up to powerful results.

To learn more about Iron Tribe, visit irontribefitness.com

1

Habit Stacking: How simple decisions can lead to big change

(Iron Tribe Fitness/Contributed, YHN)

The power of consistency is real.

“Habit stacking” is a mantra we preach at Iron Tribe. Every time you do something good (like attend a workout or meal prep), you must do it again. And then another time. Until it’s engrained in your mind and routine. The more we practice our good habits, the easier they become!

This past year has certainly given us plenty of excuses to hit pause on our goals and slump back into old habits. If you need some motivation to get to the gym and kickstart your healthy habits, then check out this interview from one of Iron Tribe’s most dedicated gym couples, Jim and Betty Warren of Birmingham.

This fearless pair has made it a habit to show up at the gym and, more importantly, show up for themselves. They’ve hit the gym 19 weeks in a row and show no sign of slowing down.  Read their story and see how simple habits can stack up to powerful results.

To learn more about Iron Tribe, visit irontribefitness.com

1
2 weeks ago

AARP encourages Alabama service members and their families to complete survey

(DVIDSHUB/Flickr, YHN)

The Blue Star Families organization is partnering with AARP nationally to promote participation in a survey that will help identify and explore the issues that face service members, veterans, and their families.

The survey is available  through tomorrow, October 16.

By participating in this survey you are providing valuable insights that impact policy, educate military leadership, influence government decision-makers, and inform the general public on the challenges and stressors affecting today’s military families.

The survey questions will be about deployment challenges, wellness, education, employment, military child education, financial challenges, health concerns, and public policy issues, among other topics.

Click HERE to get started. We greatly appreciate your help!

1

Habit Stacking: How simple decisions can lead to big change

(Iron Tribe Fitness/Contributed, YHN)

The power of consistency is real.

“Habit stacking” is a mantra we preach at Iron Tribe. Every time you do something good (like attend a workout or meal prep), you must do it again. And then another time. Until it’s engrained in your mind and routine. The more we practice our good habits, the easier they become!

This past year has certainly given us plenty of excuses to hit pause on our goals and slump back into old habits. If you need some motivation to get to the gym and kickstart your healthy habits, then check out this interview from one of Iron Tribe’s most dedicated gym couples, Jim and Betty Warren of Birmingham.

This fearless pair has made it a habit to show up at the gym and, more importantly, show up for themselves. They’ve hit the gym 19 weeks in a row and show no sign of slowing down. Read their story and see how simple habits can stack up to powerful results.

To learn more about Iron Tribe, visit irontribefitness.com

1
3 weeks ago

AARP encourages Alabama service members and their families to complete survey

(DVIDSHUB/Flickr, YHN)

The Blue Star Families organization is partnering with AARP nationally to promote participation in a survey that will help identify and explore the issues that face service members, veterans, and their families.

The survey is available now through October 16.

By participating in this survey you are providing valuable insights that impact policy, educate military leadership, influence government decision-makers, and inform the general public on the challenges and stressors affecting today’s military families.

The survey questions will be about deployment challenges, wellness, education, employment, military child education, financial challenges, health concerns, and public policy issues, among other topics.

Click HERE to get started. We greatly appreciate your help!

1
3 weeks ago

AARP encourages Alabama service members and their families to complete survey

(DVIDSHUB/Flickr, YHN)

The Blue Star Families organization is partnering with AARP nationally to promote participation in a survey that will help identify and explore the issues that face service members, veterans and their families.

The survey is available now through October 16.

By participating in this survey you are providing valuable insights that impact policy, educate military leadership, influence government decision-makers and inform the general public on the challenges and stressors affecting today’s military families.

The survey questions will be about deployment challenges, wellness, education, employment, military child education, financial challenges, health concerns and public policy issues, among other topics.

Click HERE to get started. We greatly appreciate your help!

1
4 weeks ago

AARP encourages Alabama service members and their families to complete survey

(DVIDSHUB/Flickr, YHN)

The Blue Star Families organization is partnering with AARP nationally to promote participation in a survey that will help identify and explore the issues that face service members, veterans, and their families.

The survey is available now through October 16.

By participating in this survey you are providing valuable insights that impact policy, educate military leadership, influence government decision-makers and inform the general public on the challenges and stressors affecting today’s military families.

The survey questions will be about deployment challenges, wellness, education, employment, military child education, financial challenges, health concerns and public policy issues, among other topics.

Click HERE to get started. We greatly appreciate your help!

1

Alabama medical practices hit hard by COVID-19

(Pixabay, YHN)

Whether in a hospital, surgery center or clinic, COVID-19 has drastically changed the care physicians are able to provide patients.

According to a recent survey of medical practices in Alabama, the coronavirus has fundamentally altered Alabama’s healthcare delivery system and exposed policies that limit adaptive solutions.

The survey identified several key findings that could be detrimental to the delivery of healthcare in Alabama:

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  • 70% of survey respondents said COVID-19 has had a severe impact on practice finances, causing layoffs and furloughs and limiting access to care.
  • Nearly 60% reported patient volume reductions that have cut revenues by at least 50%.
  • More than 71% said they’re likely to continue providing telemedicine so long as insurers continue covering the services for patients.
  • More than 71% are concerned about the potential liability from lack of PPE and patients canceling or delaying procedures and other medical care.
  • Public Health Concerns: Survey data shows that patient volume is down considerably and there are concerns that Alabamians are not going to their physician for routine care, including childhood and adult vaccinations, which will have long term public health consequences.

In light of the findings of the survey, the Medical Association recommends several public policy proposals to combat the effects this novel virus has on physician practices and care delivery.

We cannot allow COVID-19 to decimate our already strained healthcare system. Supporting those who care for us is needed now more than ever.

Read the full survey report here. 

Alabama medical practices hit hard by COVID-19

(Pixabay, YHN)

Whether in a hospital, surgery center, or clinic COVID-19 has drastically changed the care physicians are able to provide patients.

According to a recent survey of medical practices in Alabama, the coronavirus has fundamentally altered Alabama’s healthcare delivery system and exposed policies that limit adaptive solutions.

The survey identified several key findings that could be detrimental to the delivery of healthcare in Alabama:

178

  • 70% of survey respondents said COVID-19 has had a severe impact on practice finances, causing layoffs and furloughs and limiting access to care.
  • Nearly 60% reported patient volume reductions that have cut revenues by at least 50%.
  • More than 71% said they’re likely to continue providing telemedicine so long as insurers continue covering the services for patients.
  • More than 71% are concerned about the potential liability from lack of PPE and patients canceling or delaying procedures and other medical care.
  • Public Health Concerns: Survey data shows that patient volume is down considerably and there are concerns that Alabamians are not going to their physician for routine care, including childhood and adult vaccinations, which will have long term public health consequences.

In light of the findings of the survey, the Medical Association recommends several public policy proposals to combat the effects this novel virus has on physician practices and care delivery.

We cannot allow COVID-19 to decimate our already strained healthcare system. Supporting those who care for us is needed now more than ever.

Read the full survey report here. 

Alabama medical practices hit hard by COVID-19

(Pixabay, YHN)

Whether in a hospital, surgery center or clinic, COVID-19 has drastically changed the care physicians are able to provide patients.

According to a recent survey of medical practices in Alabama, the coronavirus has fundamentally altered Alabama’s healthcare delivery system and exposed policies that limit adaptive solutions.

The survey identified several key findings that could be detrimental to the delivery of healthcare in Alabama:

178

  • 70% of survey respondents said COVID-19 has had a severe impact on practice finances, causing layoffs and furloughs and limiting access to care.
  • Nearly 60% reported patient volume reductions that have cut revenues by at least 50%.
  • More than 71% said they’re likely to continue providing telemedicine so long as insurers continue covering the services for patients.
  • More than 71% are concerned about the potential liability from lack of PPE and patients canceling or delaying procedures and other medical care.
  • Public Health Concerns: Survey data shows that patient volume is down considerably and there are concerns that Alabamians are not going to their physician for routine care, including childhood and adult vaccinations, which will have long term public health consequences.

In light of the findings of the survey, the Medical Association recommends several public policy proposals to combat the effects this novel virus has on physician practices and care delivery.

We cannot allow COVID-19 to decimate our already strained healthcare system. Supporting those who care for us is needed now more than ever.

Read the full survey report here. 

Join us tomorrow! A free virtual conference for Alabama’s business community

(Engage Alabama/Contributed, YHN)

Alabama businesses of all sizes will have the opportunity to connect and learn from industry experts on a wide array of topics from economic development to marketing your business in a post-COVID world. The Business Council of Alabama is excited to present Engage Alabama: A Virtual Business Summit on August 26-27, 2020.

The two-day virtual summit is open to all Alabamians and will provide tangible takeaways and practical advice on doing business in the current climate.

Speakers include Governor Kay Ivey and the state’s leading subject matter experts on topics such as diversity in the workplace, employee resources, small business development and optimizing Alabama’s transportation and broadband infrastructure.

Register Now for Engage Alabama as we continue to make Alabama a sweet home for business.

1

Register Now! A free virtual conference for Alabama’s business community

(Engage Alabama/Contributed, YHN)

Alabama businesses of all sizes will have the opportunity to connect and learn from industry experts on a wide array of topics from economic development to marketing your business in a post-COVID world. The Business Council of Alabama is excited to present Engage Alabama: A Virtual Business Summit on August 26-27, 2020.

The two-day virtual summit is open to all Alabamians and will provide tangible takeaways and practical advice on doing business in the current climate.

Speakers include Governor Kay Ivey and the state’s leading subject matter experts on topics such as diversity in the workplace, employee resources, small business development and optimizing Alabama’s transportation and broadband infrastructure.

Register Now for Engage Alabama as we continue to make Alabama a sweet home for business.

1

Register Now! A free virtual conference for Alabama’s business community

(Engage Alabama/Contributed, YHN)

Alabama businesses of all sizes will have the opportunity to connect and learn from industry experts on a wide array of topics from economic development to marketing your business in a post-COVID world. The Business Council of Alabama is excited to present Engage Alabama: A Virtual Business Summit on August 26-27, 2020.

The two-day virtual summit is open to all Alabamians and will provide tangible takeaways and practical advice on doing business in the current climate.

Speakers include Governor Kay Ivey and the state’s leading subject matter experts on topics such as diversity in the workplace, employee resources, small business development and optimizing Alabama’s transportation and broadband infrastructure.

Register Now for Engage Alabama as we continue to make Alabama a sweet home for business.

1

Register Now! A free virtual conference for Alabama’s business community

(Engage Alabama/Contributed, YHN)

Alabama businesses of all sizes will have the opportunity to connect and learn from industry experts on a wide array of topics from economic development to marketing your business in a post-COVID world. The Business Council of Alabama is excited to present Engage Alabama: A Virtual Business Summit on August 26-27, 2020.

The two-day virtual summit is open to all Alabamians and will provide tangible takeaways and practical advice on doing business in the current climate.

Speakers include Governor Kay Ivey and the state’s leading subject matter experts on topics such as diversity in the workplace, employee resources, small business development and optimizing Alabama’s transportation and broadband infrastructure.

Register Now for Engage Alabama as we continue to make Alabama a sweet home for business.

1

New company brings Alabama-made products to your doorstep

(Bama in a Box/Contributed)

More than 500 products are made in Alabama but it can be difficult for Alabama owned businesses to get their products in front of consumers and it can be even harder for consumers to find products made in our great state. BamaInaBox.com was created with the purpose of making it easier for consumers to connect with Alabama-made products.

“As a small business owner, I know first-hand how hard the last few months have been and, as a consumer, I know that it can be incredibly difficult to find out which products are made in America, much less in Alabama,” Angi Horn Stalnaker, founder of Bama in a Box, said. “I wanted to create an easy and convenient way to get Alabama made goods in front of consumers. Once people know how many products are made right here, it makes it easier to search out those products in stores and online.”

Bama in a Box is a subscription service that delivers five to seven Alabama-made products to your doorstep monthly. Inside each box is a list of the products included in that month’s shipment as well as information on where each company is located and how to buy each product in-store or on-line. Because hundreds of products have been identified for possible inclusion in the shipments, no subscriber will ever receive the same product twice.

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“Each box will have a mixture of edible products and non-edible goods,” Stalnaker explained. “If you want to fill your pantry, your cleaning cabinet and your bathroom with Alabama made products, you can. If you want to feed your pet Alabama made treats, it’s possible. If you use it, there is a really good chance that somebody in Alabama probably makes it. These monthly boxes will give consumers exposure to all of these things and the ability to try them out in a cost-effective and convenient way.”

Bama in a Box is based in Troy, AL. Discover Bama in a Box Online.

5 months ago

AARP urges Alabama leaders to release data amid COVID nursing home crisis

(U.S. Army Reserve/Contributed, YHN)

AARP Alabama, on behalf of its 420,000 members and older adults in the state, appreciates the leadership and significant amount of work the state has undertaken to address the COVID-19 pandemic and the unprecedented public health and economic crisis.

While severe health impacts of COVID-19 can occur across ages, the data has shown that it disproportionally impacts older adults worldwide. Sadly, Alabama is no different. Over 81% of Alabamians who have died from the virus are over 65.

Even more heartbreaking is the effect of COVID-19 on the most vulnerable citizens – those living in long-term care facilities or adult residential care facilities.

Transparency of information on COVID-19 cases is critical to fighting the disease. AARP urges the state to publicly release the names of long-term care facilities with confirmed COVID-19 cases and deaths among residents and staff on a daily basis on the Alabama Department of Public Health (ADPH) website’s coronavirus dashboard.

372

Alabama is one of just 18 states that is refusing to publicly release infection data in real-time. During the current public health crisis, this information is essential to protect residents and for families to make safe and informed choices about where their loved ones will receive care. There are over 22,000 nursing home residents in the state. Alabamians deserve accurate and consistent data.

In addition to providing transparency of facilities with confirmed cases of COVID-19, much more is needed to protect residents and staff from this disease and keep families informed and engaged. AARP supports the immediate implementation of a comprehensive, coordinated and actionable plan to control and prevent the spread of COVID-19 in nursing homes, assisted living facilities and other adult residential care facilities.

The plan should include the following:

  • Universal testing of all residents and staff at Alabama’s nursing homes, regardless of whether or not they are symptomatic. The only way to truly protect the health and safety of residents and staff is for facilities to have ready access to testing.
  • Immediately assess all licensed facilities to evaluate their needs and ability to provide necessary care to residents, ensure adequate staffing, and train staff on testing, infection control procedures and isolation protocols. Consider making use of ‘strike teams’ that include local health workers and National Guard members to carry out this mission, and expand the presence of the Department of Public Health.
  • Require adult residential facilities to offer and facilitate regular virtual visitation between residents and family members in order to combat social isolation that may occur in the absence of in-person visits. Virtual visitation provides family members the ability to communicate by video and audio, which can increase the emotional well-being of the resident and provide comfort to family caregivers that their loved ones are receiving the care that they need.

Long-term care facilities are ground zero in the fight against the coronavirus. Families are looking for swift action to protect the health and safety of their loved ones living in adult residential facilities.

DO YOU HAVE A LOVED ONE LIVING IN AN ALABAMA NURSING HOME? – Tell us what is happening

AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age.

5 months ago

AARP urges Alabama leaders to release data amid COVID nursing home crisis

(U.S. Army Reserve/Contributed, YHN)

AARP Alabama, on behalf of its 420,000 members and older adults in the state, appreciates the leadership and significant amount of work the state has undertaken to address the COVID-19 pandemic and the unprecedented public health and economic crisis.

While severe health impacts of COVID-19 can occur across ages, the data has shown that it disproportionally impacts older adults worldwide. Sadly, Alabama is no different. Over 81% of Alabamians who have died from the virus are over 65.

Even more heartbreaking is the effect of COVID-19 on the most vulnerable citizens – those living in long-term care facilities or adult residential care facilities.

Transparency of information on COVID-19 cases is critical to fighting the disease. AARP urges the state to publicly release the names of long-term care facilities with confirmed COVID-19 cases and deaths among residents and staff on a daily basis on the Alabama Department of Public Health (ADPH) website’s coronavirus dashboard.

372

Alabama is one of just 18 states that is refusing to publicly release infection data in real-time. During the current public health crisis, this information is essential to protect residents and for families to make safe and informed choices about where their loved ones will receive care. There are over 22,000 nursing home residents in the state. Alabamians deserve accurate and consistent data.

In addition to providing transparency of facilities with confirmed cases of COVID-19, much more is needed to protect residents and staff from this disease and keep families informed and engaged. AARP supports the immediate implementation of a comprehensive, coordinated and actionable plan to control and prevent the spread of COVID-19 in nursing homes, assisted living facilities and other adult residential care facilities.

The plan should include the following:

  • Universal testing of all residents and staff at Alabama’s nursing homes, regardless of whether or not they are symptomatic. The only way to truly protect the health and safety of residents and staff is for facilities to have ready access to testing.
  • Immediately assess all licensed facilities to evaluate their needs and ability to provide necessary care to residents, ensure adequate staffing, and train staff on testing, infection control procedures and isolation protocols. Consider making use of ‘strike teams’ that include local health workers and National Guard members to carry out this mission, and expand the presence of the Department of Public Health.
  • Require adult residential facilities to offer and facilitate regular virtual visitation between residents and family members in order to combat social isolation that may occur in the absence of in-person visits. Virtual visitation provides family members the ability to communicate by video and audio, which can increase the emotional well-being of the resident and provide comfort to family caregivers that their loved ones are receiving the care that they need.

Long-term care facilities are ground zero in the fight against the coronavirus. Families are looking for swift action to protect the health and safety of their loved ones living in adult residential facilities.

DO YOU HAVE A LOVED ONE LIVING IN AN ALABAMA NURSING HOME? – Tell us what is happening

AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age.

5 months ago

AARP urges Alabama leaders to release data amid COVID nursing home crisis

(U.S. Army Reserve/Contributed, YHN)

AARP Alabama, on behalf of its 420,000 members and older adults in the state, appreciates the leadership and significant amount of work the state has undertaken to address the COVID-19 pandemic and the unprecedented public health and economic crisis.

While severe health impacts of COVID-19 can occur across ages, the data has shown that it disproportionally impacts older adults worldwide. Sadly, Alabama is no different. Over 81% of Alabamians who have died from the virus are over 65.

Even more heartbreaking is the effect of COVID-19 on the most vulnerable citizens – those living in long-term care facilities or adult residential care facilities.

Transparency of information on COVID-19 cases is critical to fighting the disease. AARP urges the state to publicly release the names of long-term care facilities with confirmed COVID-19 cases and deaths among residents and staff on a daily basis on the Alabama Department of Public Health (ADPH) website’s coronavirus dashboard.

372

Alabama is one of just 18 states that is refusing to publicly release infection data in real-time. During the current public health crisis, this information is essential to protect residents and for families to make safe and informed choices about where their loved ones will receive care. There are over 22,000 nursing home residents in the state. Alabamians deserve accurate and consistent data.

In addition to providing transparency of facilities with confirmed cases of COVID-19, much more is needed to protect residents and staff from this disease and keep families informed and engaged. AARP supports the immediate implementation of a comprehensive, coordinated and actionable plan to control and prevent the spread of COVID-19 in nursing homes, assisted living facilities and other adult residential care facilities.

The plan should include the following:

  • Universal testing of all residents and staff at Alabama’s nursing homes, regardless of whether or not they are symptomatic. The only way to truly protect the health and safety of residents and staff is for facilities to have ready access to testing.
  • Immediately assess all licensed facilities to evaluate their needs and ability to provide necessary care to residents, ensure adequate staffing, and train staff on testing, infection control procedures and isolation protocols. Consider making use of ‘strike teams’ that include local health workers and National Guard members to carry out this mission, and expand the presence of the Department of Public Health.
  • Require adult residential facilities to offer and facilitate regular virtual visitation between residents and family members in order to combat social isolation that may occur in the absence of in-person visits. Virtual visitation provides family members the ability to communicate by video and audio, which can increase the emotional well-being of the resident and provide comfort to family caregivers that their loved ones are receiving the care that they need.

Long-term care facilities are ground zero in the fight against the coronavirus. Families are looking for swift action to protect the health and safety of their loved ones living in adult residential facilities.

DO YOU HAVE A LOVED ONE LIVING IN AN ALABAMA NURSING HOME? – Tell us what is happening

AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age.

Iron Tribe Fitness uses closures to renovate physical spaces, expand member experience

(Iron Tribe/Contributed)

Like countless other businesses, Iron Tribe Fitness, a Birmingham-based gym, closed its doors in mid-March to prevent the spread of COVID-19 to its members and coaches. With five gyms in Birmingham and more than 30 others throughout the country, Iron Tribe Fitness Founder and CEO Forrest Walden said the decision to temporarily close was met with a mix of emotions. 

“This is something none of us saw coming,” Walden said. “Everything was changing by the hour, and we knew we had to put a plan in place fast to ensure our 1,200+ members in Birmingham continue to get the high-quality experience they’re used to and deserve.”

Thanks to the brand’s commitment to delivering a consistent experience to its current members, and launching a virtual membership option, Iron Tribe Fitness had not needed to lay off any of their coaches. In fact, Walden said, the gym has used this time to invest its dollars back into its gyms by doing a complete rebranding and renovation. 

318

“We’ve chosen to double down on our physical spaces and client experience during this time of shut down,” Walden said. “We can’t wait to welcome our members back to a completely renovated gym.”

On March 17, Iron Tribe, like many other area gyms, hosted its first online workout through Facebook Live. From there, the online Iron Tribe experience grew to include several online classes a day, a private Facebook group that now has close to 1,000 members, and a virtual membership that expands outside of Birmingham.

Despite their five gyms remaining closed today (the gym has diligently followed CDC recommendations and abided by state mandates), Walden says the brand has continued to grow and reach more members of the community. 

“Simply put, we’ve decided to pivot,” Walden said. “We’ve ramped up our online experience and scaled that experience so others can experience our gym virtually.” 

Watching other gyms close, Walden says, has not been easy. As a 20-year veteran of the fitness industry, Walden has worked as both a personal trainer, a small-group instructor and now a business owner. Fitness, Walden says, has always been a rapidly-changing industry.  Add in an unprecedented pandemic, and it’s easy to see how many would suffer.

“It’s heartbreaking to see other gyms close for good,” he said. “This means there are countless people who are no longer receiving the fitness and nutritional training they need to improve their lives.” 

As for the future, Walden says nothing is ever for certain except for one thing. “We will always adapt,” he says. “Tomorrow is not guaranteed and there will always be obstacles to overcome before reaching your goals. We will continue to strive to create fitness communities that change lives in and around Birmingham, no matter what.” 

To learn more about Iron Tribe, visit irontribefitness.com 

To join the gym’s 21-Day Virtual Challenge, visit 21dayathomechallenge.com 

5 months ago

Yellowhammer News — There’s an app for that

(YHN, Pixabay)

Alabama’s fastest-growing and second-largest media outlet is available anytime with Yellowhammer’s mobile app. Stay informed on the latest in business, politics, sports, outdoors, faith, culture and more.

Online, on the radio, podcasts, events and more — if it matters in Alabama, it’s on Yellowhammer.

Available for both Apple and Android products. Download at the App Store or simply click here.

1

Iron Tribe Fitness uses closures to renovate physical spaces, expand member experience

(Iron Tribe/Contributed)

Like countless other businesses, Iron Tribe Fitness, a Birmingham-based gym, closed its doors in mid-March to prevent the spread of COVID-19 to its members and coaches. With five gyms in Birmingham and more than 30 others throughout the country, Iron Tribe Fitness Founder and CEO Forrest Walden said the decision to temporarily close was met with a mix of emotions. 

“This is something none of us saw coming,” Walden said. “Everything was changing by the hour, and we knew we had to put a plan in place fast to ensure our 1,200+ members in Birmingham continue to get the high-quality experience they’re used to and deserve.”

Thanks to the brand’s commitment to delivering a consistent experience to its current members, and launching a virtual membership option, Iron Tribe Fitness had not needed to lay off any of their coaches. In fact, Walden said, the gym has used this time to invest its dollars back into its gyms by doing a complete rebranding and renovation. 

318

“We’ve chosen to double down on our physical spaces and client experience during this time of shut down,” Walden said. “We can’t wait to welcome our members back to a completely renovated gym.”

On March 17, Iron Tribe, like many other area gyms, hosted its first online workout through Facebook Live. From there, the online Iron Tribe experience grew to include several online classes a day, a private Facebook group that now has close to 1,000 members, and a virtual membership that expands outside of Birmingham.

Despite their five gyms remaining closed today (the gym has diligently followed CDC recommendations and abided by state mandates), Walden says the brand has continued to grow and reach more members of the community. 

“Simply put, we’ve decided to pivot,” Walden said. “We’ve ramped up our online experience and scaled that experience so others can experience our gym virtually.” 

Watching other gyms close, Walden says, has not been easy. As a 20-year veteran of the fitness industry, Walden has worked as both a personal trainer, a small-group instructor and now a business owner. Fitness, Walden says, has always been a rapidly-changing industry.  Add in an unprecedented pandemic, and it’s easy to see how many would suffer.

“It’s heartbreaking to see other gyms close for good,” he said. “This means there are countless people who are no longer receiving the fitness and nutritional training they need to improve their lives.” 

As for the future, Walden says nothing is ever for certain except for one thing. “We will always adapt,” he says. “Tomorrow is not guaranteed and there will always be obstacles to overcome before reaching your goals. We will continue to strive to create fitness communities that change lives in and around Birmingham, no matter what.” 

To learn more about Iron Tribe, visit irontribefitness.com 

To join the gym’s 21-Day Virtual Challenge, visit 21dayathomechallenge.com 

6 months ago

Over 25 radio stations in Alabama broadcast Yellowhammer News every hour, every day

Need to reach millions? Yellowhammer broadcasts headline news updates to radio stations across the state every hour, every weekday.

Major coverage, at a fraction of the price. What can Yellowhammer do for you?

1

Iron Tribe Fitness uses closures to renovate physical spaces, expand member experience

(Iron Tribe/Contributed)

Like countless other businesses, Iron Tribe Fitness, a Birmingham-based gym, closed its doors in mid-March to prevent the spread of COVID-19 to its members and coaches. With five gyms in Birmingham and more than 30 others throughout the country, Iron Tribe Fitness Founder and CEO Forrest Walden said the decision to temporarily close was met with a mix of emotions. 

“This is something none of us saw coming,” Walden said. “Everything was changing by the hour, and we knew we had to put a plan in place fast to ensure our 1,200+ members in Birmingham continue to get the high-quality experience they’re used to and deserve.”

Thanks to the brand’s commitment to delivering a consistent experience to its current members, and launching a virtual membership option, Iron Tribe Fitness had not needed to lay off any of their coaches. In fact, Walden said, the gym has used this time to invest its dollars back into its gyms by doing a complete rebranding and renovation. 

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“We’ve chosen to double down on our physical spaces and client experience during this time of shut down,” Walden said. “We can’t wait to welcome our members back to a completely renovated gym.”

On March 17, Iron Tribe, like many other area gyms, hosted its first online workout through Facebook Live. From there, the online Iron Tribe experience grew to include several online classes a day, a private Facebook group that now has close to 1,000 members, and a virtual membership that expands outside of Birmingham.

Despite their five gyms remaining closed today (the gym has diligently followed CDC recommendations and abided by state mandates), Walden says the brand has continued to grow and reach more members of the community. 

“Simply put, we’ve decided to pivot,” Walden said. “We’ve ramped up our online experience and scaled that experience so others can experience our gym virtually.” 

Watching other gyms close, Walden says, has not been easy. As a 20-year veteran of the fitness industry, Walden has worked as both a personal trainer, a small-group instructor and now a business owner. Fitness, Walden says, has always been a rapidly-changing industry.  Add in an unprecedented pandemic, and it’s easy to see how many would suffer.

“It’s heartbreaking to see other gyms close for good,” he said. “This means there are countless people who are no longer receiving the fitness and nutritional training they need to improve their lives.” 

As for the future, Walden says nothing is ever for certain except for one thing. “We will always adapt,” he says. “Tomorrow is not guaranteed and there will always be obstacles to overcome before reaching your goals. We will continue to strive to create fitness communities that change lives in and around Birmingham, no matter what.” 

To learn more about Iron Tribe, visit irontribefitness.com 

To join the gym’s 21-Day Virtual Challenge, visit 21dayathomechallenge.com