Birmingham-based Telegraph Creative on Sunday released a moving video entitled, “We Are Magic,” showcasing the spirit of optimism, unity and hope that Magic City residents are displaying in the face of the ongoing coronavirus (COVID-19) pandemic.
Coronavirus continues to impact the city in unprecedented — and sometimes devastating — ways, but Birmingham Mayor Randall Woodfin, who narrated the video, praised locals for being “people who dig deep and don’t quit.”
Woodfin pledged that “we will thrive the only way we know how — by lifting each other up, and helping our neighbors.”
In keeping with the theme of the project, every aspect of the video is local.
Just over two minutes in length, the video was shot in Birmingham and features local talent, businesses and business owners, as well as music by a local musician. Some recognizable faces include Ezekiel Hameen from Z’s Restaurant; Chris and Idie Hastings from Hot and Hot Fish Club; Andrew Collins from Cayo Coco; Tim Hontzas from Johnny’s; and Kristen Hall and Victor King from The Essential and Bandit.
Telegraph Creative CEO Cliff Sims advised that the company created the video as a way to bring people together at a time when everyone is having to keep their distance in an effort to stop the virus from spreading. To keep all involved parties safe and healthy, social distancing rules were observed during the making of the video.
“These are difficult and uncertain times. We are fighting an invisible enemy that’s tearing through our communities, and it’s taking a toll on all of us,” Sims said in a statement.
“Our team created this video to show the spirit of unity that’s building, even in the midst of hardship — people buying a little extra to support local shops, tipping a little more to help out their favorite restaurants, and smiling a little longer to comfort a stranger across the street. Mayor Woodfin perfectly sums it up when he says, ‘The real magic of the Magic City is us, together. Even when we’re apart.’ The spirit of Birmingham is unbreakable,” he concluded.
Full video transcript as follows:
They call her “The Magic City.”
She earned the name because
she rose up from nothing, seemingly overnight,
forging a place of her own.
was truly a thing to behold.
On downtown streets born from industry,
where neighborhood shops line the same cobblestone alleys,
Birmingham’s history looms over her present,
like an inventor over her apprentice,
imploring us to keep the magic alive.
Birmingham’s magic is more than a nickname.
It’s the people who dig deep and don’t quit,
with the grit and determination to build something incredible.
It’s the steel-clad bonds that make a community,
and an iron will to survive.
If we have learned anything, it’s that
the spirit of Birmingham is unbreakable.
And we will thrive the only way we know how —
by lifting each other up, and helping our neighbors.
The real magic
of the Magic City
is us, together.
Even when we’re apart.
We are Birmingham.
We are magic.
Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn