Former NFL head coach Jon Gruden has been all over the SEC the last year, and he made a trip to The Plains this past weekend to take in an electric crowd at Jordan-Hare Stadium.

Though the Auburn Tigers were not able to clinch a win, Gruden did get a personal victory when he had the pleasure of experiencing one of the most iconic grub stops in Auburn — Momma Goldberg’s deli.

In a hilarious social media clip, Gruden shared a video of an order of ‘Momma’s Nachos’ — Doritos with pepper jack cheese and jalapeños — being brought to him.

I stopped in Momma Goldberg's in Auburn and just had to try these nachos… they've been serving them since 1983!!@foxone pic.twitter.com/C1AVQEJ172

— Jon Gruden (@BarstoolGruden) September 23, 2026

“No wonder they’ve been serving these since 1983,” Gruden said with a smile once he tried a bite before finishing things off with a hearty ‘War Eagle!’

Gruden clearly had a big day, also sharing video of him getting the chance to tour the Sigma Nu fraternity on game day.

I got to tour the Sigma Nu fraternity at Auburn… no wonder people are banging down the door trying to join this place! pic.twitter.com/1m8ZRdqzCQ

— Jon Gruden (@BarstoolGruden) September 22, 2026

He even got the chance to watch the flyover at the start of the game from field level, getting to experience Jordan-Hare at its absolute best.

“If you don’t love football you’re missin somethin” -Jon Gruden pic.twitter.com/75SE8Isi7v

— Barstool Sports (@barstoolsports) September 22, 2026

“If you don’t love football you’re missin’ something,” Gruden said.