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University of Alabama System unveils rebranding in video

The University of Alabama System, which is comprised of three separate, “dynamic institutions,” has released a new video to coincide with a comprehensive rebranding of the system.

Through the University of Alabama, the University of Alabama at Birmingham and the University of Alabama at Huntsville, the system strives “to provide the people of Alabama with regionally and nationally prominent teaching, research, and service programs with a profound impact on our state.”

The video was unveiled at Yellowhammer Multimedia’s Power of Service event on Thursday.

Additionally, the rebrand also consists of a new logo that encompasses all three institutions, as well as a sleek website.


Transcript as follows:

It’s true. We are not all the same.
We all have our own spirit.

Our own strengths.
Our own paths.
And our own passions.

But, you see, it’s our differences that make use who we are.
It’s our differences that make us one.

The University of Alabama System.
Individually Distinct.
Altogether Stronger.

The new website, which is not 100 percent finished yet, also showcases an interview with System Trustee and Interim Chancellor Finis “Fess” St. John, who introduced Governor Kay Ivey at the Power of Service reception last week.

Transcript as follows, with St. John speaking:

“It’s hard to think of another enterprise in the last 10 or 15 years with the same record of success we’ve had.

“The question is, what can we do to make it do more for the state.

“Because, ultimately, we all work for the state of Alabama, for the good of the people of Alabama.

“When you think about the number of students that go to UAH, and UAB, and The University of Alabama.

“And the number of patients that visit UAB hospital, the research that’s being done, the economic impact that it has on the state.

“It’s one of our biggest success stories.

“I think we’re positioned like nobody else to lead a unified system of education for this state that can change and help the lives of our citizens.

“We want a better prepared, better educated worker, professional, graduate, leader, when they come out of the educational system from day one.

“I think our system has vast untapped potential to do good for the state of Alabama.”

Sean Ross is a staff writer for Yellowhammer News. You can follow him on Twitter @sean_yhn

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