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Rock the South supports Cullman area economy

Since its debut in 2012, Pepsi’s Rock the South country music festival has been a huge economic stimulus for the Cullman area and this year’s festival is set to possibly be the largest yet, organizers say.

The festival ,which has generated over $10 million for Cullman since its inception, has hosted some of the biggest names in country music from Chris Stapleton to Dierks Bentley.

The Pepsi Rock the South festival schedule for this weekend:

Thursday

  • 3 p.m.: Parking Opens
  • 5 p.m.: Festival Doors Open
  • 5:45 p.m.: Ella Langley
  • 6:50 p.m.: J.R. Carroll
  • 8 p.m.: Travis Tritt
  • 9:30 p.m.: Zach Bryan

Friday

  • 1 p.m.: Parking Opens
  • 3 p.m.: Festival Doors Open
  • 4:50 p.m.: Tristan Baugh
  • 6 p.m.: Mackenzie Carpenter
  • 7 p.m.: Chase Matthew
  • 8:15 p.m.: Bailey Zimmerman
  • 9:45 p.m.: Riley Green

Saturday

  • 1 pm.: Parking Opens
  • 3 p.m.: Festival Doors Open
  • 3:40 p.m.: Red Clay Strays
  • 4:45 p.m.: Madeline Edwards
  • 5:50 p.m.: Drake Milligan
  • 7 p.m.: Jo Dee Messina
  • 8:10 p.m.: Cody Johnson
  • 10 p.m.: Chris Stapleton

“With a growing festival like Rock The South, the Cullman Police Department and Cullman Fire-Rescue’s extensive planning make for an incredible weekend,” said Nathan Baugh, Pepsi Rock the South partner. “Our biggest focus is always the safety of the attendees and the economic impact that this event brings to the City of Cullman and the event’s benefiting charities.”

This year, Rock the South will continue its push to raise funds for charities such as Cullman City Parks and Recreation, Children’s Hospital of Alabama, The Link of Cullman County, Alabama Forever, and Cullman Caring for Kids.

“It’s heartwarming to see the positive impact we can make when we come together,” said Steven Sutter, Executive Director of Cullman Caring for Kids. “Rock the South has been a game-changer for our community. Thanks to their generous contributions, we have been able to expand our programs, ensuring that no child in our area goes without basic necessities.”

Rock the South was originally started to help raise funds for those affected by the 2011 tornadoes that took place throughout much of Alabama.

Austen Shipley is a staff writer for Yellowhammer News.

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