Regions Bank earns top spot for customer satisfaction among traditional banks in 2025 ACSI study

Regions Bank has been recognized as the highest-rated traditional bank in the country for customer satisfaction, according to the 2025 American Customer Satisfaction Index (ACSI®) Finance and Insurance Study.

The ACSI study evaluates customer satisfaction across a range of financial services, including mobile app quality, website usability, in-branch transaction speed, ATM accessibility, account management ease, and call center support. In this year’s report, Regions Bank achieved a score of 83 out of 100 — three points above the national average for banks.

“Customer satisfaction is built into everything we do, and we are particularly proud of this top ACSI ranking because it is based directly on the voice of the customer,” said John Turner, Chairman, President and CEO of Regions Bank.

“Regions is focused on continuing to grow in our vibrant markets – places like Houston, Dallas, Atlanta and Nashville, as well as our strong core markets like Birmingham, Memphis, Mobile and more. We’re deepening relationships with existing customers while showing people and businesses who have moved into our markets why it pays to bank with Regions. The latest ACSI results are a testament to our ability to effectively meet the banking needs of customers throughout the great markets we serve.”

Established in 1994 at the University of Michigan’s Ross School of Business, the ACSI collects data through interviews with approximately 200,000 customers annually. The survey measures customer satisfaction across nearly 40 industries and over 400 companies. For this year’s banking evaluation, customers were randomly selected and surveyed via email between January and December 2024.

“We are deeply proud to receive these high marks, especially those that come directly from customers,” said Kristin Julbert, head of Customer Insights, Strategy and Execution at Regions.

“From individuals to small businesses, major corporations, people investing for the future and beyond, our relationship-based approach to banking is driving strong results. And we will never stop focusing on refining and enhancing the customer experience as we build on our growth over time.”

This recognition follows a series of accolades for Regions Bank. Gallup has honored Regions for 11 consecutive years for its strong internal culture, and the bank was also named a Best Workplace in America by the American Opportunity Index.

Regions Financial Corporation (NYSE: RF) is a member of the S&P 500 Index and operates with $160 billion in assets. Through Regions Bank, it provides a full range of consumer and commercial banking services, wealth management, and mortgage products across the South, Midwest, and Texas, with around 1,250 branches and more than 2,000 ATMs.

Sherri Blevins is a writer for Mountain Valley News and a staff writer for Yellowhammer News. You may contact her at [email protected].