Regions Bank celebrates Financial Literacy Month with 15th annual Share the Good initiative

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April 2, 2024

Regions Bank is marking Financial Literacy Month this year with its 15th annual Share the Good Initiative. The company-wide volunteer effort benefits communities served by Regions throughout the Southeast, the Midwest, and Texas.

The Alabama-based company’s 2024 Share the Good theme revolves around helping students build financial confidence.

“The Share the Good program is an opportunity to further use our experience and financial insights in ways that benefit people beyond the four walls of the bank,” said Brett Shaffer, head of Community Relations at Regions. “It’s another example of how Regions can rally around locally driven service opportunities and make a meaningful impact on others.”

In 2023, Regions associates taking part in the program, volunteered 104,000 hours in the areas where they live and work. Over 1,300 associates were named Regions Community Champions for dedicating at least 16 hours of service to the community – a 54% increase from the year before.

Gina Sian, leader of the Regions Making Life Better Institute program, spoke about its significance for students.

“We believe building positive money habits needs to start early,” Sian said. “Our middle and high schoolers are the next generation of savers, spenders and investors.”

“If our associates can help students understand the power of their financial choices at a young age, then we can help jump-start their journey toward financial wellness and success.”

Share the Good activities are scheduled for Birmingham through April 30. Regions teams in Jefferson and Shelby counties are organizing several financial wellness events:

- On April 17, GEAR UP Jefferson County is hosting Regions Day. Volunteers will present Banking Basics for Students, part of the Regions Next Step curriculum. There will also be a Regions Next Step Reality Check budget simulation.
- Later in the month, associates will teach Money Basics for Life to students with disabilities at Tarrant High School.
- Opportunities will also be available to conduct financial education courses at the Birmingham Housing Authority and at the Pinson Valley High School Cosmetology Program.
- Additionally, more than a dozen Regions volunteers will participate in Junior Achievement’s “JA in a Day” at Grantswood Community School.

Austen Shipley is a staff writer for Yellowhammer News.