We the people are witnessing Corporate America continue to slip further to the left via ESG investments and DEI quotas. These edicts reign from above hindering meritocracy in the workplace useless, politicizing the free market, and isolating conservative consumers.
ESG and DEI, terms we are all too familiar with, represent Environmental and Social Governance and Diversity, Equity, and Inclusion. ESG investments are wielded by trillion-dollar hedge-funds like BlackRock and Vanguard who buy large chunks companies and leverage their holdings to fulfill a far-left wish list.
This wish list manifests into the marketing debacle’s we saw at Bud Light, Ben & Jerry’s, Target, and the Los Angeles Dodgers sponsoring the Sisters of Perpetual Indulgence.
Instead of adding to the long-list of companies to boycott, what if there was a long-list of companies to buy from? Welcome PublicSq. to the marketplace, the largest directory of anti-woke businesses in America.
The app, available on the Apple App Store and Google Play, has over 1.1 million consumer members active on its platform and more than 55,000 businesses.
Backed by heavyweights such as Donald Trump Jr. and Omeed Malik, PublicSq. touts itself as a patriotic online marketplace that seeks to rival Amazon as the conservative alternative.
Michael Seifert, CEO and founder of PublicSq, proudly asserts that the platform is pro-life, pro-family, and pro-freedom.
Just recently, Tucker Carlson’s show on Twitter made a seven-figure ad deal with the anti-ESG shopping app. Accounts are free to use and allows businesses with patriotic values to list their services on the app.
Businesses looking to join the marketplace download the app, sign up in a process that takes around four minutes, and build their profile. While building a profile, users must agree to respect PublicSq’s core values and is vetted to ensure that the seller does not take public positions against the platform’s core values. The vetting process is completed within 24 hours.
Seifert is no stranger to the Yellowhammer State. A former University of Alabama student, he is married to an Alabama alum, Sarah Gabel Seifert, daughter of Lew Burdette.
Seifert assisted Burdette on his gubernatorial bid acting as a non-paid consultant with connections to Trump’s Mar-a-Lago in West Palm Beach, Fla.
Burdette said he was proud to be on the floor of the New York Stock Exchange in July as his son-in-law rang the bell, taking the company ($PSQH) public.
“Being on the floor of the New York Stock Exchange … to watch my daughter and her husband take their company public was the thrill of a lifetime,” he said. “When Michael rang the bell, hundreds of people on the Stock Exchange floor began chanting, ‘USA.’ This was definitely a moment I will always cherish for Sarah Gabel and Michael, and the company they are working so hard to build for freedom-loving Americans.”
Fox Business said Seifert founded the company in January 2021 after compiling a list of
businesses in his California area that aligned with his and his wife’s values.
“Clearly, there’s this very large, unaddressed market in the United States that feels like, in the era of sort of woke or progressive corporatism, they’re not being talked to. In fact, in many cases, they’re being actively ignored or antagonized,” Seifert told Fox Business. “We want to be a company that’s by the people, for the people, and owned by ‘we the people,’ and that only happens if the people will rally around it and build it with us.”
Grant Burdette is a contributing writer to Yellowhammer News.