The Alabama Conservatives Fund (ACF), a super PAC supporting the U.S. Senate candidacy of Katie Britt, on Wednesday released a new ad and announced an ambitious media strategy to promote the candidate in the state’s three largest media markets.
According to the PAC, the ad launch spends well in excess of six figures on each media platform of broadcast, cable and digital. The promotion will air in the Huntsville, Birmingham and Montgomery media markets over the next two weeks. Additionally, the ad will be delivered to thousands of GOP voters through text message.
The 30-second ad, titled “Fight Back,” promotes Britt’s conservative positions on crime, border security, abortion and the Second Amendment.
Watch:
Transcript as follows:
NARRATOR: Prices skyrocketing, crime on the rise, kids in masks, a socialist agenda hurting Alabama – Katie Britt will fight back. She’ll empower parents and workers, stand by law enforcement and strengthen our border. A Christian conservative guided by her faith, she’ll protect the unborn and defend the Second Amendment. While Washington liberals try to change who we are, Katie Britt will put Alabama first.
ACF executive director Dalton Dismukes in a statement touted Britt’s career experience and asserted that she would place Alabama’s interests as her top priority in the U.S. Senate.
“We need a fighter who is tough enough to go to Washington to implement conservative, commonsense policies that put Alabama First. That fighter is Katie Britt,” declared Dismukes. “Katie Britt has spent her entire career fighting for Alabama’s working families and small businesses.”
Dismukes spoke to the super PAC’s aggressive media strategy.
“We are using a sophisticated and analytical data strategy to ensure likely Republican voters know Katie Britt will fight for conservative values in the U.S. Senate before casting their votes in the primary,” added Dismukes. “The more Alabama voters learn about Katie Britt’s conservative record and strong leadership, the more likely they are to support her campaign.”
Dylan Smith is a staff writer for Yellowhammer News. You can follow him on Twitter @DylanSmithAL
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