A new statewide poll of likely Republican primary voters shows Alabama Attorney General Steve Marshall, who has maintained a polling edge since the race began, slipping to second place in the 2026 GOP primary for U.S. Senate.

The survey, conducted by Remington Research Group from March 2-4, 2026, included 692 likely Republican primary voters and carries a ±3.7% margin of error.

According to the poll, U.S. Rep. Barry Moore (R-Enterprise) currently leads the field with 22%, followed by Marshall at 16% and former U.S. Navy Seal Jared Hudson at 12%. Nearly half of Republican voters, 47%, remain undecided.

Republican Primary for U.S. Senate (if held today):

• Barry Moore — 22%
• Steve Marshall — 16%
• Jared Hudson — 12%
• Seth Burton — 1%
• Morgan Murphy — 1%
• Rodney Walker — 1%
• Dale Deas Jr. — 0%
• Undecided — 47%

The numbers indicate a tight fight for second place. While Marshall still holds the position, Hudson has emerged within striking distance, and could move into a runoff position if the trajectory continues.

Massive TV spending is reshaping the race

The polling shift comes as outside groups and campaigns pour millions into television advertising across Alabama. Total Republican primary advertising has reached $5 million, with spending heavily dominated by groups supporting Moore.

Key advertising toplines include:

• $4.7 million (91%) of all GOP primary advertising supports Barry Moore.
• The super PAC Defend American Jobs alone accounts for $4.5 million in pro-Moore spending.

Other campaigns are spending comparatively little on television:

• Rodney Walker campaign: $349,000
• Marshall campaign: $28,000
• Hudson campaign: $24,000

Birmingham and Mobile are driving 

Most of the television spending has been concentrated in Alabama’s largest media markets. The Birmingham and Mobile markets alone account for $3 million. Breakdown by market:

• Birmingham: $1.8M (35%)
• Mobile: $1.1M (23%)
• Huntsville: $971K (19%)
• Montgomery: $706K (14%)
• Dothan: $292K (6%)

Despite the heavy advertising push, the poll shows nearly half of Republican voters still undecided.

However, the poll also identified another metric that favors Moore, who earned President Donald Trump’s “complete and total endorsement” last month.

It found found an overwhelming 85% of Republican primary voters have a favorable view of President Donald Trump favorably.