Montgomery-based Cygnal acquires Harper Polling

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September 2, 2020

Montgomery-based Cygnal on Wednesday announced the high-profile acquisition of Pennsylvania-based Harper Polling, a nationally known polling firm that boasts of a prominent reputation in Congress as well as in state capitals nationwide.

A release from Cygnal advised that the move is intended “to expand market share and bring on board more elite clients in the political and public affairs sector.”

Cygnal was named by the New York Times as the most-accurate polling firm in the country during the 2018 midterm election cycle, and this latest move could enhance their national footprint even more.

Brent Buchanan, Cygnal’s CEO and founder, said the acquisition accelerates Cygnal growth in the polling and market research industry. The company is already in 47 states and countries.

“The nation is changing as fast as our technology is, and each year it gets harder and more complex to accurately assess where the pulse of the American people is on the toughest questions our society faces. The number of firms that can understand this fast-changing landscape of how voters and customers feel, think, and communicate is very small,” Buchanan stated.

“We are confident that with the addition of Harper Polling’s amazing team, no firm in the nation can match Cygnal’s ability to understand where the American people stand, and where opinion is headed,” he added.

Harper Polling president Brock McCleary will launch Cygnal’s Pennsylvania office with the entirety of Harper’s team.

Previously, he reportedly served as polling director and deputy political director at the National Republican Campaign Committee (NRCC). In the 2014 and 2016 election cycles, McCleary also served as the senior advisor to the NRCC for battleground evaluation and resource allocation. He now serves as the pollster to members of Congress, party committees, a diverse set of public policy organizations and business leaders across the United States.

“In the polling and market research field, no firm has been as nimble or as creative as Cygnal in finding new and smarter ways to understand and interpret Americans’ political and issue preferences,” McCleary commented. “Cygnal is a pioneering firm, and we’re excited to chart the new world with them as Cygnalers.”