On today’s episode of Longshore and McKnight, John and Barry cover the Auburn Tiger’s announcement of an eight-figure corporate sponsorship with Yellawood to place logos on Pat Dye Field, a sign of where the sport is heading as schools increasingly tie on-field branding to NIL opportunities. Hosts noted that the shift mirrors national trends, pointing to Kentucky’s Kroger Field and Tennessee’s Food City Arena as precedent, while speculating how quickly jersey patches and more overt advertising could follow.

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Season forecasts carried their own intrigue, highlighted by a bold prediction of Texas over Alabama in the SEC title game and Clemson topping Texas for the national crown. Golf handicapping added a lighter edge, as Range Pro delivered FedEx Cup picks with his trademark confidence. Auburn insider Jason Caldwell added weightier insight, breaking down the program’s quarterback rotation, the grind of fall camp, and preparation for Baylor in Waco. His outlook tied neatly into a larger discussion about preseason fatigue, with the hosts pressing whether college football should consider starting earlier to shorten the dead weeks before kickoff.