Longshore and McKnight: College international games, SEC scheduling changes, advertising in college sports, and more…

On today’s episode of Longshore and McKnight, college football season nears and hosts John Longshore and Barry McKnight explored the growing trend of international games, sparked by the upcoming Iowa State–Kansas State matchup in Dublin. The hosts debated whether the SEC should follow suit, noting logistical challenges and questioning fan interest abroad.

Jason Caldwell of AuburnUndercover.com weighed in, expressing skepticism that SEC teams would pursue overseas games due to travel fatigue and the grind of conference play. Meanwhile, the conversation shifted to SEC scheduling changes, particularly the ongoing debate over expanding to nine conference games. Concerns were raised about the possible loss of historic rivalries like Auburn–Georgia, although hosts acknowledged it could help balance schedules and improve playoff access.

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In Auburn news, Caldwell highlighted Auburn baseball’s momentum following head coach Butch Thompson’s contract extension and raise, calling it a move toward long-term program stability. On the national level, the show took a critical look at recent WNBA player demands for higher pay, questioning the sustainability of those claims amid reports of continued financial losses. The hosts also examined the future of advertising in college athletics, floating the idea of jersey sponsorships and on-field logos—once taboo—becoming commonplace.

Finally, they addressed a report from The Athletic about the potential valuation of college athletic programs and entertained the possibility of private equity involvement in the future of college sports.

Read more Longshore and McKnight write-ups here