Wiregrass businessman Jeff Coleman has released another television ad in the Republican primary to succeed retiring U.S. Rep. Martha Roby (AL-02).

Coleman, a former chairman of the Business Council of Alabama (BCA), this week announced his campaign is going up on TV with its second ad of the cycle already. No other candidate in the race has advertised on television yet.

Coleman’s latest ad is entitled, “Faith,” and features the candidate and his wife, Tiffany, sitting on a porch in rocking chairs.

Like his first ad, the new video likens Coleman’s business background to President Donald Trump. The new ad also concludes with a similar line to one he proclaimed in his campaign launch video: “The most important thing to us is that our three daughters are saved and grew up in the church—that’s what this life is all about.”

Watch:

The ad will play in the Montgomery and Dothan media markets, according to Coleman’s campaign.

Coleman is joined in the GOP AL-02 field by Prattville businesswoman and attorney Jessica Taylor, former Alabama Attorney General Troy King and former State Rep. Barry Moore (R-Enterprise).

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn