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In the pink: Casino Night benefits breast cancer research

It was quite a “soiree” as the Pink Palace Casino Night raised more than $115,000 for the Breast Cancer Research Foundation of Alabama.

The 14th annual event rang up a record $115,235 to fund lifesaving research across the state. More than 300 guests attended, many of whom are breast cancer survivors, at Soiree Event Gallery in Hoover.

“We are thrilled with the success of this year’s Pink Palace Casino Night,” said BCRFA Board Chair Brian Grainger. “The generosity and support of our community never ceases to amaze us. The funds raised will go a long way in supporting early-stage breast cancer research and improving outcomes for those affected by this disease.”

(Breast Cancer Research Foundation of Alabama/Contributed)

Presented by the O’Neal Comprehensive Cancer Center at UAB, Renasant Bank, and Tameron Honda and Hyundai, Pink Palace Casino Night is one of the BCRFA’s largest fundraisers with all proceeds going to fund innovative breast cancer research at institutes from Huntsville to Mobile, including recent grant awards to Birmingham’s O’Neal Comprehensive Cancer Center at UAB, CerFlux, and Southern Research.

Guests tried their luck at casino gaming, placed bids on nearly 100 silent auction items, and danced to the sounds of II DA MAXX.

“An estimated 4,500 Alabama women will receive a breast cancer diagnosis this year alone,” said Beth Davis, president & CEO of the BCRFA. “Through our fundraising at events like Pink Palace Casino Night and investments in research, the BCRFA is meeting a critical need by accelerating science towards a cure.”


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