On Thursday, Gov. Kay Ivey announced that Fetch Rewards, the fastest-growing consumer rewards app in the nation, is set to open an office facility and customer service hub in Birmingham.
According to the governor’s office, Fetch Rewards’ Birmingham expansion investment totals more than $1 million and will create 200 full-time jobs.
The Wisconsin-based company’s investment in Alabama reflects its growth plan as it works toward meeting its goal of becoming the nation’s leading rewards platform.
Ivey applauded the company’s expansion to Alabama and hailed Birmingham as an ideal location to meet Fetch’s business needs.
“Fetch Rewards’ decision to base a new operation in Birmingham is great news for the city and for the entire state of Alabama,” proclaimed Ivey. “They will find that Birmingham is a welcoming, tech-savvy home where they can find all the ingredients needed to build a successful business operation.”
The announcement advised that Fetch anticipates the project to be completed this spring. Fetch is currently hiring for numerous positions including the areas of support, data integrity, engineering, product and fraud.
Fetch Rewards founder and CEO Wes Schroll expressed excitement over his company’ entry into the Birmingham community.
“With Fetch continuing to grow exponentially, Birmingham is the perfect place to launch the next chapter of our expansion,” said Schroll. “It’s an up-and-coming technology and entrepreneurship hub with an incredible pool of local talent. We deeply appreciate the warm welcome we’ve received from state and county officials, and we’re so excited to be part of this community.”
Fetch, in collaboration with consumer product companies, retailers and restaurants, provides shoppers with access to free awards with each purchase. Consumers compile rewards points by submitting pictures of any receipt obtained from stores and restaurants. Consumers may also submit electronic receipts from online purchases. The Fetch app redeems points for free gift cards and other rewards.
Since its launch in 2017, the Fetch Rewards app has been downloaded more than 30 million times and has more than 13 million active users.
According to Alabama Department of Commerce secretary Greg Canfield, Fetch choosing to conduct business in Birmingham will prove beneficial to the company’s growth agenda.
“Birmingham is rapidly becoming a dynamic hub for tech-focused businesses with solid growth potential, and Fetch Rewards is a top-notch addition to the scene taking shape in the city,” declared Canfield. “I’m confident that Fetch has selected a location that will help energize its strategic growth plans.”
The company’s expansion was met with praise from Birmingham area officials.
Jefferson County commissioner Steve Ammons, who chairs the commission’s Economic Development Committee, asserted that Fetch’s Birmingham investment is a reflection of the city’s pro-business climate.
“Fetch is a well-established national company bringing 200 high-paying jobs with this project,” said Ammons. “This is another excellent example of how working together lets companies know that Jefferson County is ‘Open for Business.’”
Birmingham Business Alliance CEO Ron Kitchens, who coordinated with Fetch on the project, championed the city as being a growing hub for technology-oriented companies.
“These are high-paying tech jobs with an average salary of $89,000 a year, which will attract even more people to our region,” stated Kitchens. “The presence of Shipt, Landing, Fetch and many others that are hiring hundreds of people right now is a great thing for our community.”
Dylan Smith is a staff writer for Yellowhammer News. You can follow him on Twitter @DylanSmithAL