Global beverage company Diageo has officially opened a new $415 million manufacturing and warehousing facility in Montgomery, marking a significant expansion of its operations in Alabama and across the Southern United States.

The 360,000-square-foot facility, known as “Diageo Montgomery,” is designed to enhance the company’s supply chain while incorporating advanced technology and sustainability features. The site will employ about 100 full-time workers and supported approximately 750 jobs during construction.

Company officials say the facility’s location strengthens its ability to serve customers across the region while improving efficiency and reducing environmental impact.

“The opening of Diageo Montgomery marks an important step forward in building the agile, future‑ready supply network that our business demands. By placing this facility at the heart of the southern region, we’re not only strengthening our connection to customers, but also setting a new standard for efficient, sustainable manufacturing,” said Marsha McIntosh, President of North America Supply at Diageo. “This site reflects our long‑term commitment to accelerating innovation, ensuring our iconic brands reach consumers with greater speed and significantly lower environmental impact, and investing in local communities.”

The facility includes automated guided vehicles, high-speed bottling lines, electric boilers, and advanced water and energy monitoring systems aimed at improving operational efficiency and sustainability.

Governor Kay Ivey said the project reinforces Alabama’s reputation as a hub for advanced manufacturing and economic development.

“Diageo’s continued investment in Montgomery is a strong testament to Alabama’s ability to attract and retain world-class companies,” Ivey said. “This facility not only brings quality jobs to our state, but also strengthens our position as a leader in manufacturing and global commerce. We are proud to support Diageo’s growth and the lasting impact it will have on our communities.”

Local leaders also highlighted the broader economic impact of the project.

“Diageo’s investment speaks to the momentum we’re building in Montgomery and the opportunities ahead for our community,” said Montgomery Mayor Steven L. Reed. “This is about more than economic growth – it’s about creating quality jobs, expanding opportunity, and building pathways for our residents. We’re proud to welcome Diageo as part of a stronger, more inclusive future for our city and the entire region.”

“Diageo’s decision to expand is a major vote of confidence in Montgomery County. It speaks volumes about the strength of our workforce and the strategic advantages our region offers,” said Doug Singleton, Montgomery County Commission Chairman. “This investment not only creates new opportunities for our residents but also drives long-term economic growth across Central Alabama. We are proud to partner with Diageo as they continue to grow and invest in our region”

Anna Buckalew, president and CEO of the Montgomery Regional Chamber, emphasized the collaboration behind the project.

“Diageo’s investment in Montgomery has taken shape over several years – and this moment shows what’s possible when partners stay aligned from start to finish,” Buckalew said. “From state and local leadership to infrastructure and utilities, it reflects the coordination required to bring it to life. This facility strengthens our manufacturing and logistics base – particularly in beverage production – creates new opportunities for our workforce, both now and for the next generation, and drives long-term growth for the Capital Region.”

In addition to job creation, Diageo has invested $750,000 in Alabama A&M University, Alabama State University, and Tuskegee University to support scholarships and workforce development initiatives.

Sherri Blevins is a staff writer for Yellowhammer News. You may contact her at [email protected].