Coca-Cola Bottling Co. UNITED on Tuesday announced it will be the name in title partner of the new Birmingham Amphitheater in the city’s Northside area. The Coca-Cola Amphitheater, set to open summer 2025, will bring some of the most popular artists to Birmingham, establishing itself as a premier destination for live entertainment and enriching the city’s bustling cultural landscape.
“We’re proud to support a venue that celebrates our community through the universal language of music,” said Mike Suco, president and CEO of Coca-Cola UNITED. “Coca-Cola has always been about bringing people together and creating moments of happiness. We see the Coca-Cola Amphitheater as the perfect space to continue that tradition.”
Partnering with the amphitheater embodies Coca-Cola’s long-standing mission to enrich the lives of the communities it serves, according to a press release from Coca-Cola. By attracting more visitors to Birmingham, this new venue will stimulate the local economy and enhance the city’s reputation as a destination for arts and culture, which aligns with Coca-Cola’s mission to invest in Birmingham.
“A world-class amphitheater deserves a world-class name, and few names are more iconic than Coca-Cola,” said Conrad Rafield, chairman of the Coca-Cola UNITED board of directors. “The Coca-Cola Amphitheater is poised to become a major venue for live performances in Alabama, and we are invested in promoting the city of Birmingham as a vibrant cultural hub.”
Officials gather Tuesday to announce that Coca-Cola Bottling Co. UNITED will be the name in title partner of the new Birmingham Amphitheater in the city’s Northside area. (Gabriella Burkart)
With a capacity of more than 9,000, the new venue is set to host more than 20 shows for the 2025 concert season, as well as other special events. The venue is a joint effort among the Birmingham-Jefferson Convention Complex (BJCC), the city of Birmingham, Jefferson County and Live Nation.
“The demand for live music is reaching unprecedented heights, and the Coca-Cola Amphitheater will be the backdrop for unforgettable moments and lifelong memories for fans,” said Rob Scolaro, Live Nation’s senior vice president and head of venue sales. “Together with Coca-Cola Bottling Company UNITED, we’re proud to bring Birmingham a new venue that captures the spirit of the city’s Northside, celebrates its thriving music scene and strengthens its place on the national entertainment map. This amphitheater isn’t just a stage – it’s a space where fans and artists will share experiences that last a lifetime, driving Birmingham’s cultural legacy forward.”
Tad Snider, CEO of the BJCC, agreed.
“We are truly excited to have Coca-Cola join the group of partners working to bring this exciting new venue to life,” he said. “Coca-Cola has been a valued partner at the BJCC for many years, and having such a partner be an integral part in expanding the mission of the BJCC to be the center of world-class entertainment in the region aligns perfectly. We look forward to working hand-in-hand as we complete this new venue for our community.”
To learn more about the venue, visit Coca-ColaAmphitheater.com.
Coca-Cola Bottling Co. UNITED on Tuesday announced it will be the name in title partner of the new Birmingham Amphitheater in the city’s Northside area. (Gabriella Burkart)
Courtesy of Alabama News Center.