Broad Metro LLC, an Alabama commercial real estate development company owned by Hoover resident William Kadish, has officially signed a lease agreement with Village Green Development to create a new, top entertainment venue in the Hoover area. The venue will be located within the company’s already existing Stadium Trace Village development.
Several other aspects of the new venue have already been arranged.
The Sports Facilities Companies (SFC), known for managing the Hoover Met Complex and Finley Center, has been selected as the management partner at Village Green. SFC will oversee the food and beverage operations and will also oversee the liquor license application.
As far as musical curation expertise at the new venue goes, Kadish has brought in music industry veterans Wes Keith, face of Today Entertainment with over 20 years’ experience in concert production and promotion, and Matt Devine, of “Downright”, a Birmingham musician, local talent agent, and a music major at The University of Alabama. Devine was a close friend of Kadish’s late son who has inspired several details of the new location. Kadish has said that the project is dedicated to him.
In September 2023, Broad Metro received a letter of approval for the site plans from the City of Hoover and are currently awaiting for a permit to be issued from ADEM this month. The company has also entered into a system development contract with the Birmingham Water Works and have ordered and prepaid for all equipment materials and tap fees for Village Green.
The construction so far has been no simple task. Phase One alone involved moving over 1.25 million cubic yards of rock and dirt over a 500-yard stream, piping the same with the Army Corps of Engineers, and grading the entire 45-acre site at a cost exceeding $25 million.
As always, heavy Birmingham traffic must be taken into account. To mitigate potential traffic concerns and to ease traffic along Stadium Trace and Brocks Gap Parkway, Broad Metro has planned alternate roads, dedicated golf cart/recreation paths, and 150 additional parking spaces in Stadium Trace Village Phase II.
These measures will benefit Village Green, UAB Medicine and the surrounding community and will serve as surplus parking for Stadium Trace Village. Additionally, overflow parking has been reserved through the Hoover Park Board, with a planned trolley system connecting to the Met and Finley Center, further reducing traffic congestion and preventing guests from having to move their vehicles between events.
For the venue, Broad Metro has chosen to purchase the largest standardized stage available, the SL260.
Austen Shipley is a staff writer for Yellowhammer News.