Books-A-Million announced this week that it had raised more than $110,000 worth of books and toys for the Children’s of Alabama patients through the help of its customers.
The “Grow Your Heart 3 Sizes” campaign, which began on November 8 and concluded on December 16, consisted of generous donations from Books-A-Million customers. The books and toys were used for Sugar Plum Shop, the Children’s of Alabama in-hospital toy store which allows parents and caregivers of hospitalized patients to shop for their child and siblings free of charge.
“Facing hospitalization during the holiday season can be especially trying for young patients and their families,” Emily Bridges, Community Development coordinator at Children’s of Alabama, said in a press release.
“Books-A-Million and its customers are incredibly generous to provide books and toys to help stock our Sugar Plum Shop and ensure every child can experience the magic of the holidays despite challenging circumstances,” Bridges added. “We are grateful for our partnership with BAM and their yearlong support in helping our patients reclaim some childhood normalcy.”
Books-A-Million’s Chief Operating Officer Scott Kappler celebrated the good news by commending the generosity of the book store’s customers.
“Each year, we have the privilege of spreading love to so many families and kids through generous donations from our customers,” Kappler said. “This outpouring of support is what makes this annual holiday drive such a success. It is because of their selflessness and dedication that we are able to positively impact communities and give families something tangible to celebrate the holidays.”
Since the partnership began four years ago, Books-A-Million’s annual Holiday Book & Toy Drive has donated more than $500,000 worth of books and toys to the Sugar Plum Shop.
Kyle Morris also contributes daily to Breitbart News. You can follow him on Twitter @RealKyleMorris.