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BCA launches Working for Alabama statewide ad campaign to promote ‘historic’ workforce transformation effort

As the Working for Alabama legislative package moves through the legislature to address a range of workforce and economic development opportunities currently faced by the state, the Business Council of Alabama is rolling out a statewide campaign complete with digital advertising, billboards and video endorsements from leaders.

The first video features a leader who has been involved in the current workforce transformation conversation from the very beginning, Lt. Governor Will Ainsworth.

“Unless we expand and improve Alabama’s workforce, companies will begin to locate elsewhere and take jobs and wages with them,” Ainsworth says. “That’s not going to happen on my watch.”

“And it’s why we have developed the Working for Alabama plan to ensure our state remains the economic leader of the southeast.”

“The package is currently making its way through the Alabama Legislature, and I ask you to encourage your House and Senate members to support our initiative,” Ainsworth said. “And once it is enacted, I urge you to take advantage of the many opportunities it offers.”

“By working together, we can get more Alabamians off of the sidelines and back in the workforce. We can give our children and future generations an Alabama that works for them. And we can all make an already great state even better.”

RELATED: Working for Alabama: Lawmakers advance bills to position state workforce, economy for gains

Additionally, BCA is utilizing digital billboards on heavily-trafficked roadways to show Gov. Kay Ivey touting the need and benefits of the legislation.

“An eager, trained, and qualified workforce is an essential ingredient in the recipe for a strong and healthy state economy,” BCA President and CEO Helena Duncan said. “Passing the Working for Alabama package through the legislature is the first phase of our effort while encouraging Alabama workers and business owners alike to take advantage of all that it offers is the second, and this campaign will help accomplish both of those goals.”

Ivey recently headlined a news conference that announced the Working for Alabama initiative along with Ainsworth, Senate President Pro Tem Greg Reed (R-Jasper), House Speaker Nathaniel Ledbetter (R-Rainsville), Senate Minority Leader Bobby Singleton (D-Greensboro), House Minority Leader Anthony Daniels (D-Huntsville), and Duncan.

Last week, lawmakers advanced the Alabama Workforce Housing Tax Credit, the Childcare Tax Credit, the Alabama Growth Alliance Act, the Alabama Workforce Transformation Act, and the Alabama Career Pathways Act out of one or both chambers. One bill, the Workforce Transformation Act, already await Governor Kay Ivey’s signature.

Tuesday will mark Day 24 of the 2024 state legislative session.

Grayson Everett is the state and political editor for Yellowhammer News. You can follow him on Twitter @Grayson270

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