Artificial intelligence (AI) is making its way into nearly every aspect of life, and college football is no exception.
Auburn University is leveraging this advanced technology to create a more engaging experience for fans and enhance performance on the field. WBRC 6 has reported that before the Auburn Tigers take the field at Jordan-Hare Stadium, fans are treated to an exciting hype video that features head coach Hugh Freeze and the players walking through a snowy landscape.
According to university officials, this winter wonderland is not real—it’s generated with AI-powered tools to produce visually stunning graphics.
“A lot of the visual effects you see, such as the snowy scenes, are created using AI tools to make the videos more immersive and entertaining,” explained Dr. Asim Ali, Executive Director of Auburn University’s Biggio Center for the Enhancement of Teaching and Learning.
Ali, who participated in a panel discussion about AI in sports during last year’s SEC Media Days, pointed out that AI is also being utilized for coaching and player development. Coaches use AI to analyze data and predict game scenarios, which helps players mentally prepare for different situations they might encounter on the field.
“They’re able to play out various scenarios and anticipate what might happen during a game,” said Ali. “It gives them an advantage in their preparation and decision-making.”
The NFL is also adopting AI. For instance, Prime Video uses AI along with NextGen Stats to help fans better understand the game by tracking player movements and predicting strategies like quarterback blitzes.
“This technology makes the game more engaging for fans and pushes teams to think creatively to outsmart these predictions,” Ali added.
Even professional athletes are turning to AI for an edge. Former LSU quarterback and current Washington Commanders player Jayden Daniels reportedly uses virtual reality and AI tools to simulate game situations and improve his performance.
As AI continues to evolve, it’s clear that both fans and athletes stand to benefit from its growing role in sports.
