Alabama’s Mazda Toyota Manufacturing reveals new logo, updates plant progress

Mazda Toyota Manufacturing (MTM), the joint venture between Mazda Motor Corporation and Toyota Motor Corporation, revealed its corporate logo this past week and updated progress at the $2.3 billion plant, which has hired 750 workers.

The logo was developed through partnership with Decatur and Huntsville agency Red Sage Communications. The symbolism in the logo speaks to “MTM’s mission, vision, values and ties to north Alabama,” the company said.

“The development process for the MTM logo was very intentional. We solicited the collaboration and support of our entire team – from production employees to executive officers – to ensure there was meaning in nearly every facet of the design,” said Mark Brazeal, MTM vice president of administration. “We want north Alabama to see our logo as a reminder of our commitment to serve as a hometown company as much as we want our team to be inspired and motivated to build the highest-quality products for our customers every day.”

The logo, which reads “MTM”, is composed of two sides joined by three lines representing the company origin and foundation of support from its parent companies, Mazda and Toyota. It uses a custom red that was created through a mix of three shades of paint; Alabama state red, Toyota red and Mazda soul red. The blend was created by students at Limestone County Career Technical Center and was painted on the vehicle cabs at the AIDT/MTM Assessment Center.

(MTM/Contributed)

“The opportunity to work collaboratively with Mazda Toyota Manufacturing’s team to develop their new logo and brand identity was tremendously exciting. We were honored to be chosen for the partnership,” said Ellen Didier, Red Sage Communications founder and president. “The company’s brand values of innovation and collaboration, as well as a desire to relate to and connect with the north Alabama community, were key inspirations for the design.”

Brazeal said the plant is hiring production workers to add to the current 750 employees. The plan is for the plant to eventually have 4,000 workers and the capacity to produce up to 300,000 vehicles as soon as next year.

“As we prepare to resume applications for production team members in the upcoming months and continue to make strides toward start of production, we are so proud to reveal our logo to the community. We look forward to being here, building our team and offering exciting opportunities to join us for many, many years to come,” said Brazeal.

Construction on the Huntsville plant – which has two assembly lines, Apollo and Discovery to highlight the region’s ties to NASA and the space program – has reached milestones including:

HVAC operation, 95%.
Parking lot completion, 85%.
Topsoil and seeding, 70%.
Exterior utilities, 100%.
Onsite partner utility supply, 100%.
Process equipment install
- Press 65-70%.
- Weld Apollo 99%.
- Weld Discovery 15-20%.
- Paint 50%.
- Assembly Apollo line 40-50%.
- Assembly Discovery line 0%.
- Audit 90%.