The conversation around the Cracker Barrel rebrand is not hard to understand, but some in the media seem to be unable to grasp what people are mad about.

On the right, figures like U.S. Senator Tommy Tuberville (R-Auburn) and legislators everywhere are attempting to seize on these issues to connect with average Americans.

If this divide continues, look for the culture war to be weaponized further.

Dale Jackson is a thought leader for Yellowhammer News and hosts a talk show from 5-9 a.m. weekdays on WVNN.