Yellowhammer News today announced a brand partnership with Rightside Media to elevate Rightside Radio from one of Alabama’s premier conservative, traditional radio talk shows into a digital-first powerhouse.
Backed by the scale and distribution of YHN Media Group, the new partnership will expand The Rightside’s programming and reach across video, podcasting, and on-demand platforms to deliver more of what audiences love, in more places and formats.
A Rightside legacy, a bigger next chapter
Founded by the Alabama Policy Institute, Rightside Media launched its flagship show, “Rightside Radio,” in 2021 and has since grown into a multimedia company.
Now, expanded and enhanced as “The Rightside,” hosts Allison Sinclair and Amie Beth Shaver, alongside Justin “JP” Plott, will continue to blend thought-provoking political commentary, cultural discussion and interviews with Alabama’s top newsmakers all while keeping their trademark personal relationship with listeners through their daily digital broadcast.
Host and Rightside Media owner, Allison Sinclair, known for never shying away from tough conversations, provides listeners with a witty, personable, and opinion-driven analysis of politics, culture, and current events.
“At Rightside, we’ve always believed conservative news can be both thoughtful and entertaining. Daily, we dig into Alabama’s biggest headlines and toughest cultural issues and try to still have some fun along the way,” Allison Sinclair said.
“We’re grateful to Yellowhammer News for recognizing the value our content brings to Alabama and we’re excited to grow alongside them.”
Amie Beth Shaver, owner of Rightside Media and The Rightside host, is a political commentator, professional speaker, and opinion writer who refuses to whisper in a culture that rewards silence.
A former Miss Alabama, Amie Beth, brings conviction, courage, and clarity to the conversation.
“Rightside was built on an unapologetically conservative foundation. This chapter allows us to take that mission where people are – video, podcasts, social, and live events – while staying committed to something that matters even more than being loud: finding out what’s actually true,” said Amie Beth Shaver.
Justin “JP” Plott is the executive producer/co-host of The Rightside and co-owner of Rightside Media. After 2 years in the political media arena, he has quickly established himself as a top-notch multimedia producer and a voice of Gen-Z conservatism.
“Our goal at Rightside is to impact and influence culture for Christ and conservatism in a meaningful manner. This partnership with Yellowhammer News helps us accomplish that in a huge way, and I’m stoked to see it come to fruition,” said, “JP.”
Advertising, sponsorships, and events
The partnership also opens expanded commercial opportunities for advertisers and sponsors looking to reach engaged conservative audiences in Alabama and beyond, including:
- Video + podcast sponsorships
- Branded events hosted alongside powerhouse partners
- Integrated brand partnerships and custom segments
- Social-first campaigns
“Rightside has built something real,” Grayson Everett, Vice President of Content for YHN Media Group, said.
“A strong voice, a loyal audience, and a values-first platform that isn’t intimidated by anyone or anything. This partnership is about doubling down on that momentum and the incredible individual talents behind it.”
To follow new episodes, clips, and live broadcasts from The Rightside, follow on all channels: YouTube @therightsidemedia, Facebook @Rightside.Media.AL, X @Rightside_Media, and Rumble @RightsideRadio.
