YHN Media Group is pleased to report strong growth across its publications in the past year. The company’s flagship outlet, Yellowhammer News, is announcing new developments – including the rollout of a polished brand identity and website, partnerships with Alabama’s top media personalities, a magnitude of audience growth, and a statewide advertising impact that remains unmatched in its space.
Founded in 2011 with the idea, “We Know Alabama,” Yellowhammer News became a leading provider for local and state news, coverage of Alabama politics, businesses large and small, and the stories of those who call our state home.
Today, YHN Media Group and its affiliate outlets are pleased to report strong growth both in the reach of their content and the impact it generates.
“With the daily privilege to offer our audience something they did not know about something they love – Alabama – comes with a responsibility to reach our state with high-quality, dynamic media,” said Ellis Terry, President of YHN Media Group. “Our family of outlets is scaling up its ability to quickly deliver information that matters across our rapidly growing social media channels and platforms.”
Additionally, YHN Radio Network, a statewide collection of 31 local affiliates with an approximate weekly reach of 1 million daily listeners, is now officially called Yellowhammer News Radio. Its new slogan, Signal of the South, fits its reach.
Yellowhammer News Radio will continue to deliver stories, sounds, and content that connect our audience across the state, whether they call Alabama home or are just passing through.
In addition to the polished look of its family of brands, the company is announcing new partnerships and personnel moves that will sustain it into the future.
YHN Media Group has named Grayson Everett as Editor in Chief of Yellowhammer News. For the past two years, Everett has driven the flagship publication’s coverage, first as its capitol reporter and later as the state and political editor. Everett has established a commitment to high-caliber coverage of state government and politics, the individuals who shape Alabama, and the everyday stories that matter most.
Across vital contributions to all outlets within the portfolio, Everett was also named as Vice President of Content for YHN Media Group and its publications.
Austen Shipley will now serve as News Director for Yellowhammer News. Since 2021, Shipley has emerged as a trusted name in the Alabama media landscape. His byline will continue to break news and capture the moment of Alabama politics, businesses, athletics, faith, culture, the outdoors, and more.
Earlier this fall, Yellowhammer News announced a new partnership with Alabama sports media duo Longshore and McKnight. Every weekday, John Longshore and Barry McKnight bring viewers and listeners together to bond over the voices of athletes, coaches, and dedicated fans of Alabama sports.
“We have continued our growth by partnering with one of the best news-gathering agencies in the Southeastern United States,” said John Longshore, co-host of the podcast. “We get a chance to be on their platform, and they get to be on ours. It’s going to be a great symbiotic relationship.”
John Longshore and Barry McKnight, in their roles as co-hosts, combine decades of sports media expertise with dedication to Alabama.
This summer, we also announced the launch of Lake Martin Life – Alabama’s new go-to destination for everything happening around the beautiful Lake Martin community. Whether you’re a long-time resident or a first-time visitor, our platform is designed to keep you connected and informed about all things Lake Martin.
RELATED: YHN Media Group announces new lifestyle brand, Lake Martin Life
Throughout the exciting developments, the annual honors and events put on by each outlet remain a source of pride for the stories of success, creativity, influence, and so much more for so many Alabamians over the years.
Through Women of Impact, we highlight the personal and professional advancements of Alabama women by finding 20 incredible leaders across the state, true trailblazers. We tell their stories one by one and host a state-wide event to celebrate their amazing contributions.
Each year at Power & Influence, we celebrate the state’s most powerful and influential individuals on Alabama policy. The Top 50 tells the story of who has the ability to use its influence to propel the state forward, and the event brings together a list of Alabama’s Who’s Who.
Our annual Legislative Review is a chance for our state’s leaders to discuss the current legislative session, including key policy topics, the agenda, and the priorities of focus.
SoulGrown’s Soul of the South Awards honor those who came before us while celebrating a new wave of talent. Nominated by leaders in their industry, our recipients represent the best that’s yet to come in Alabama.
256 Today’s Innovator Awards recognizes Excellence in the Support and Protection of our Nation and serves as a platform to recognize their invaluable contributions and inspire a new generation of defenders and supporters for the future.
“We believe in the people of Alabama and the vast potential of our state,” Ellis Terry said.
“We are grateful for the dedication of our audience and the trust they place in our company to be their daily source of news, information, sports, culture, and everything in between. We are absolutely committed to building the #1 pro-Alabama media network in the state – and we are proud to share the successful strides we’ve made in just the past year.”
