Yea Alabama releases line of exclusive Crimson Tide bourbon

Yea Alabama

The University of Alabama’s Name, Image and Likeness (NIL) entity, Yea Alabama, in collaboration with Bespoken Spirits, is launching Yea Alabama Bourbon line that celebrates the classic hallmarks of the Alabama Crimson Tide.

The launch features two expressions tailored for different palates: a 94-proof “The Standard” and a 114-proof “1831 Edition.”

Why “1831”? It’s a nod to the year the University of Alabama opened its doors to students, April 18, 1831.

The two new spirits are coming soon to ABC stores across the state as well as independent retailers.

According to the collective, The Standard — which is 94 proof — is “finished with heavily toasted American and French Oak, creating a small batch spirit with notes of baked fruit and sweet vanilla, and a harmony of depth, warmth and unique character.”

The 1831 Edition — which is a stronger 114 proof — is “finished with charred American Oak, delivering a bold, smooth spirit with notes of bold honey and savory dark chocolate, layered with warm spice and refined complexity.”

With bottles that were designed to capture the spirit of the Crimson Tide, the bourbons can be used to enjoy on gameday or simply serve as an item to enhance any fan’s collection.

Yea Alabama describes itself as the Official Fan Experience of Alabama Athletics, created to provide name, image, and likeness (NIL) opportunities for Crimson Tide student-athletes.

It has been active rolling out fan products and membership updates, now including a $5 “Rookie” and $25 “Veteran” tier.

Yea Alabama Bourbon is not affiliated with the University of Alabama or Alabama Athletics. Must be 21 years or older to purchase. This product is not available to ship to Alabama and select other states. 

Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP and hear him every weekday morning from 6 to 9 a.m. on “The Opening Kickoff” on WNSP-FM 105.5, available free online.