At the University of Alabama, greek life is as iconic as college football. One viral account on social media has made a lucrative side job from helping perspective students with the intimidating rush process.
Kyle Hall, known on Instagram as @alabama_fraternity_consulting, works with students who plan to rush that semester, offering them guidance, advice, and insight into Alabama’s expansive Greek system.
Hall primarily helps prospective rushees from out of state, counseling them on the do’s and don’ts of rushing a fraternity at the Capstone. His goal is to demystify the process for those unfamiliar with the culture, particularly students who lack personal connections or family ties to Greek life.
Hall explained what his business model is and what exactly he does during an appearance on Yellowhammer’s Longshore and McKnight show.
“Well, basically what I’m doing is for the for mostly the out-of-state student who has very few days, very few nights to rush whatever out of the 36 fraternities. They they find me, and I basically do a one-on-one profile with those young men, find out who they are, what they’re like, what they did in high school, what they want to do in college, and then, based on everything they tell me, I take out of those 36 fraternities, I’ll pick five of them, because I have a pretty strong knowledge of all of them,” Hall said.
“And I say, here are the five that you need to focus on when you go in for your two days, say, orientation. Here’s what you do, here’s how you do it, here’s the methodology towards it, and and that’s where we go from there.”
Hall revealed that he is now also working with students from Ole Miss, Auburn, Texas, and SMU as well.
Mostly, he works with out-of-state students, however he has also begun working with in-state students too, especially those who do not have alumni parents.
Clearly, whatever he is doing is working well. Hall has amassed over 10,000 followers on Instagram and his account seems to continue growing day by day.
Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP and hear him every weekday morning from 6 to 9 a.m. on “The Opening Kickoff” on WNSP-FM 105.5, available free online.
