Tommy Tuberville talks about furries on the Senate floor, and his critics immediately give him exactly the reaction he wanted.

The bigger problem for Alabama’s media isn’t Tuberville.

It’s that they still seem convinced they can persuade an audience that stopped trusting them a long time ago.

Dale Jackson is a thought leader for Yellowhammer News and hosts a talk show from 5-9 a.m. weekdays on WVNN.