Talladega Superspeedway announced today that the company 1000Bulbs.com would sponsor its October NASCAR Monster Energy Cup, which is one of sanctioning body’s 10 “playoff” events that determine who is the champion of its premier series.

The event scheduled for October 14 will be known as the 1000Bulbs.com 500. In previous years, the event had gone with the “Alabama 500” moniker without a primary sponsor.

The sponsor, 1000Bulbs.com, in a Texas-based company that focuses on specialty lighting. According to a release from the track, the company started with two employees and had grown to more than 240 people and “has over 2500 orders daily from 30,000 new customers each month.”

The future is bright at ‘Dega!

Welcome to the family, @1000Bulbs! We’re beaming to announce the https://t.co/GmLabr13Wn 500, set for October 14! #1000Bulbs500 #NASCARPlayoffs

— Talladega Superspeedway (@TalladegaSuperS) March 19, 2018

“We can’t wait for the 1000Bulbs.com 500 to get here,” Talladega Superspeedway chairman Grant Lynch said in a statement. “What a company 1000Bulbs.com is to partner with, one that strives for excellence with cutting-edge technology and so many incredible lighting products to take care of their customers’ needs. Our fans know that when they come to Talladega, we will do everything in our power to make sure they have an incredible time. We are the most competitive track in all of NASCAR, and we welcome Kim and his staff to the Talladega Superspeedway family.”

Jeff Poor is a graduate of Auburn University and works as the editor of Breitbart TV. Follow Jeff on Twitter @jeff_poor.

(Image: Talladega Superspeedway, View from O.V. Hill South Tower — Jeff Poor / Yellowhammer News)