After 14 years in Cullman, Rock the South is heading to the River City.
Peachtree Entertainment announced today the popular annual summer music tradition will debut next year at The Fields at Decatur. The three-day festival will be June 11-13.
“In 2026, we’re taking it to the next level,” said Nathan Baugh, CEO of Peachtree Entertainment. “Rock the South has always been about more than music; it’s about tradition, community, and celebrating the South at its best. After 15 years, it was time to create a permanent home that reflects that spirit.
“The Fields at Decatur gives us over 150 acres of usable space to do it the right way – with the shade, comfort, and amenities our fans deserve — and to create even bigger moments than ever before.”
Unlike the past where the property was leased, Peachtree Entertainment said it will own the festival’s property outright, allowing organizers to invest in long-term infrastructure and fan-first improvements designed to elevate the experience year after year.
“Hosting ‘The Biggest Party in the South’ at The Fields at Decatur not only brings an incredible experience to our community and region but also showcases the potential of this property as a premier destination for future growth and development,” said Kyle Demeester, Decatur’s chief financial officer.
Peachtree Entertainment’s investment includes:
- Over 150 usable acres off the four-lane Gordon Terry Parkway designed to maximize comfort and flow.
- Expanded campgrounds with professionally engineered drainage for a smoother experience rain or shine.
- New shade and fan hangout areas to keep crowds comfortable during Alabama’s summer heat.
- An enhanced VIP area and new experiential fan zones.
- And for the first time, a second stage presented by Raised Rowdy within a new fan zone, bringing more music, louder nights, and unforgettable moments.
“Rock The South was born in Cullman, and for me it will always be home. Moving to Decatur is not about leaving those roots behind, it’s about building on them,” said Shane Quick, co-founder and president of Live Events at Peachtree Entertainment. “After more than a decade of unforgettable moments, we now have the chance to take everything fans love about this festival and make it even bigger.
“The Fields at Decatur gives us the space, flexibility, and future we’ve always dreamed of, and I couldn’t be more excited to share this next chapter with our fans.”
Fans can get their first look at the new site with an exclusive rendering video of The Fields at Decatur, available now at RockTheSouth.com.
With a continued focus on community, Rock The South will also support select charities from Decatur as well as from its previous home in Cullman, ensuring the festival’s growth benefits both regions.
Over the last 15 years, Rock The South has brought more than $150 million in economic impact to the city of Cullman, and with its move to The Fields at Decatur, the festival is poised to generate even greater economic opportunities for the entire North Alabama region through tourism, local business partnerships, and job creation.
“I am so excited that Rock the South is coming to Decatur,” said Decatur Mayor-Elect Kent Lawrence. “This premier country music festival will be an event our citizens can truly enjoy, while also attracting visitors from across the country to experience all that our great city has to offer.”
Fans can sign up now to be the first to see the lineup and register for exclusive presale access with guaranteed lowest pricing before the public at RockTheSouth.com.
Additional ticket details and lineup information will be announced soon.
Courtesy of 256 Today.
