4 months ago

Opposition research: When is the right time for a campaign to attack their opponents?

This time of year before an upcoming spring primary election, I get asked a lot, “When are we going to see some opposition research dropped from campaigns?”

Long-term strategy during a political campaign can be a fragile thing knowing when to start and complete certain tasks. It’s an easy decision to have a campaign web site early on. It’s easy to decide that raising money early on is crucial to getting the campaign off on a solid foundation. Hiring staff and consultants is done early and adding more throughout the campaign is an easy call to make. When to open a campaign office and getting volunteers is also an easy decision to make. However, timing is everything, especially when it comes to knowing when to drop a piece of opposition research on an opponent. If a campaign uses what they have too early and in the wrong way, they run the risk of it leaving the voters’ minds in advance of Election Day. If a campaign waits too long, voters can turn off any information because towards the end of a long campaign season, voters get tired of all the ads and revolt against any and all campaign happenings.

As a veteran opposition research consultant, I have been involved in well over 100 political campaigns over a span of 28 years, and have seen about all there is to see regarding opposition research and there is no concrete answer as to when a campaign should drop a piece of oppo on an opponent. Every campaign is different and having people on the team that know from experience when oppo should be dropped helps, but still isn’t a guaranteed way to know when to release the information.

These are some of the factors that go into the decision of when to release opposition research:

  1. If your campaign is hanging on by a thread: If your candidate has damaging opposition research on any other candidate who is even or above them in the polls, releasing the information can turn a campaign around and give it life due to the attention they will get once the oppo is released to the public. Holding information “for later” many times is never used because your candidate doesn’t make it until Election Day. If you have it, use it.
  2. If you are being attacked by an opponent: The old saying, “Fight fire with fire,” applies here. It could be deemed school-yard antics, but if your candidate is getting ravaged by another campaign, one way to stop it or at least slow it down is to release your own opposition research on the candidate that is attacking you. Many think that this sort of behavior turns off voters, but in reality, it works.
  3. To raise money: Donors love to see a candidate who will fight and will reward them accordingly if they feel that they have something to say and can win. Releasing opposition research on opponents can make some donors think twice about who they will support especially if what you have on an opponent is quite damaging to their campaign. Remember that an overwhelming majority of possible donors don’t have access to the information that you do, so releasing it to the public makes sense in a financial standpoint.
  4. To bake it in: If your campaign has incredible opposition research especially on the perceived front-runner, that in your opinion can dramatically affect the outcome of the race, releasing it early in the campaign season and hammering it daily can serve to “bake it in,” the voters’ minds.
  5. To drive the last nail in a coffin of an opponent: If one of your main opponents’ campaign is losing steam, some consultants like to do all they can to knock them out of the race by piling on with opposition research. Other consultants like to stay out of it and allow the opponent to slowly descend in the polls and drop out when the money dries up. I have found that both are credible strategies, however, if you want to use a boxing analogy, when you have an opponent on the ropes, you go for the knock-out and don’t back off in order to give him time to catch his second breath.
  6. Being the last word: For years, consultants have believed that all opposition research should be released a few days before Election Day. Their thought process was that if they waited that deep into the campaign season to release information, their opponent wouldn’t have time to adequately answer the attacks. That thinking has become antiquated due to the 24-hour news cycle that we currently live. Candidates have the ability now to answer attacks via a number of social media platforms, by talk radio appearances, and doing their own TV ads that answer the attacks. Technology and social media has changed the world and certainly has had a dramatic effect on political campaigns as well.

One thing is for sure, opposition research is always going to be used as a strategy and campaigns who know how to gather it and when and how to use it correctly can mean the difference between winning and losing a campaign.

Brad Presnall is a veteran Alabama-based political opposition and vulnerability research consultant. He can be contacted at bpresnall@hotmail.com.

16 mins ago

Black Belt Workforce Center opens in Demopolis

Private and public officials gathered in Demopolis Friday to announce the opening of the Black Belt Workforce Center.

The center will provide training for job seekers and employers, job application assistance, resume help and a computer lab. The center will also provide retraining and retooling for job seekers who were previously in the workforce but need help competing for the jobs available today.

“We knew that we needed to serve some of our most critical areas in Alabama by creating a center in the Black Belt. This is a place for both job hunters and employers to find resources to help them succeed,” said West Alabama Works Executive Director Donny Jones.

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The center is a collaboration between West Alabama Works, the Southwest Alabama Workforce Development Council (SAWDC), Central Alabama Works, and numerous governmental and nonprofit stakeholders in the area. It will be helmed by Tammi Holley.

The center is very close to the Alabama Department of Labor’s facility in the area, a department with which the training center plans to work in concert.

Jim Page is the CEO of the West Alabama Chamber of Commerce, which houses West Alabama Works.

He told Yellowhammer, “Even though Alabama has got a very strong economy right now and we’ve got record low unemployment, there are still far too many people who are unemployed or underemployed.”

“A major reason for that is the lack of education, lack of training, and lack of certain skill sets needed to compete for jobs, or to get a better job. We’ve long felt it important to go into our more rural areas, particularly the black belt, to make the resources more readily available closer to the people, and meet them where they are,” Page added.

Unique among workforce development initiatives in Alabama is the partnership with a local drug prevention organization: The Parents Resource Institute for Drug Education (PRIDE). The Tuscaloosa-based PRIDE plans to work with the center to help increase drug prevention efforts in the surrounding community.

“One of the biggest problems that workforce development has is keeping kids where they can pass a drug screening,” Derrick Osborne, the Executive Director of PRIDE told Yellowhammer on the phone.

According to Osborne, PRIDE is “trying to help people understand addiction before they become addicted.”

He added, “We want to say, you don’t have to use a drug because you feel like there isn’t anywhere for you to go. There is hope, there are things to look forward to in your life.”

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@yellowhammernews.com or on Twitter @HenryThornton95.

2 hours ago

Watch: Alabamians line up with American flags to welcome slain Naval ensign home

As seen in a video posted on Twitter, people lined the streets of Enterprise on Friday to welcome home Navy Ensign Joshua Kaleb Watson.

Watson, a 23-year-old Coffee County native who also spent many of his formative years in Blount County, was killed in last week’s shooting at Naval Air Station Pensacola.

The hero’s body arrived at Dothan Regional Airport on Friday and then a procession took him to Searcy Funeral Home in Enterprise.

Considering Fort Rucker’s presence, the area has a high percentage of military families, making Watson’s murder that much harder on the Wiregrass community. People lined the procession route with American flags, honoring his service, sacrifice and life.

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A public memorial service for Watson will take place at the Enterprise High School Performing Arts Center at 11:00 a.m. next Saturday, December 21.

Burial will be the following day at the Alabama National Cemetery in Montevallo. Governor Kay Ivey has ordered flags to half-staff on that day of internment: Sunday, December 22.

RELATED: How the hometown of a NAS Pensacola shooting hero is paying tribute to one of their own

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

2 hours ago

‘God loves you. Jesus paid the price’: Secret Santa pays off all layaways at Alabama Walmart

Christmas came a little early for several shoppers with layaway purchases at the Walmart in Anniston.

As reported first by ABC 33/40, an anonymous Alabama man came into the store recently and paid off the entire layaway balance at the time. The total value of the items he paid off was reportedly $65,000.

All the Secret Santa requested in return?

That each customer with a layaway item he paid off received a note, each with just the same seven words:

“God loves you. Jesus paid the price.”

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While the man’s tremendous act of generosity was greatly appreciated by customers ABC 33/40 interviewed, that seven-word message seemed to touch people powerfully in and of itself as well.

“That really topped it off,” Kandy Ward explained. “I really loved the message that he put out there and I think that’s what he wanted to do.”

Another shopper, Hannah Haynes, agreed.

“Everyday I wish I could thank the anonymous person for being so obedient (in his faith),” she said.

Haynes added that she stuck the note on her refrigerator and plans to keep it there, letting it serve as a motivator.

“Everyday I’m gonna wake up like, ‘How can I bless someone?'” Haynes remarked. “How can I show someone that type of love?”

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

3 hours ago

Byrne introduces bill allowing cartels to be treated as terrorist organizations under federal law

Congressman Bradley Byrne (AL-01) is leading the charge in the U.S. House of Representatives to be able to officially treat international drug cartels as terrorist organizations under federal law, something that President Donald Trump has recently expressed as a priority of his.

Byrne announced on Friday that he, along with Congressman Mike Gallagher (R-WI), has introduced the Significant Transnational Criminal Organization Designation Act.

This legislation would create a new federal designation, “Significant Transnational Criminal Organizations (TCOs),” which has more stringent sanctions than the existing transnational criminal organization designation. The penalties for Significant TCOs would mirror many of the penalties for entities currently designated as Foreign Terrorist Organizations (FTOs), including sanctions on organization members and their families, travel restrictions and increased penalties for American citizens who grant them material assistance.

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In a statement, Byrne said, “We should not have to tolerate transnational criminal organizations exporting drugs and violence into our country.”

“This bill will enhance our ability to come after these groups and keep our communities and citizens safe at home and abroad. Congress should rally behind this effort and show these groups that there are severe consequences for their actions,” he advised.

This comes after nine dual U.S.-Mexico citizens were viciously slain by cartel members in northern Mexico on November 4.

Sanctions the federal government would be able to impose on Significant TCOs under Byrne’s legislation include:

  • Barring organization members and their immediate families from admission into the United States
  • Freezing assets
  • Seeking civil and criminal penalties against individuals providing material assistance or resources to the organization.

The bill also would require the president to submit a report to Congress detailing the government’s findings from the November 4 attack, including whether the cartel responsible should be designated as a Significant TCO.

Senator Tom Cotton (R-AR) has introduced the Senate version of Byrne’s bill.

Alabama has also had its problems with cartel-related violence and crime.

Attorney General Steve Marshall (R-AL) has advised that the Sinaloa Cartel is responsible for “almost all” drugs imported into the Yellowhammer State. That cartel is headquartered in Culiacán, Mexico.

Just two weeks ago, the Jefferson County Sheriff’s Office took down two suspected Mexican cartel members in a major firearms and drug bust in the Birmingham metropolitan area.

Then, of course, there are the more shocking examples from the recent past, such as when cartel members in Alabama stabbed a grandmother to death and then beheaded her 13-year-old Huntsville granddaughter.

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

6 hours ago

Ivey orders flags to half-staff honoring slain Navy ensign

Governor Kay Ivey announced Friday that she is ordering all flags on government grounds to be flown at half staff on Sunday, December 22 to honor the life of Navy Ensign Joshua Kaleb Watson.

Watson, an Enterprise native who spent many of his formative years in Blount County, was killed in the shooting at Naval Air Station in Pensacola, FL, on December 6.

“Let us remember the life and service of Ensign Watson, who died as a hero trying to protect his fellow service members. We offer our heartfelt condolences and prayers to his family, friends and community,” the governor said in her directive.

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According to reports relayed to the media by his family, the 23-year-old Watson saved many lives with his actions on the day of the shooting. His heroic actions drew praise from many of Alabama’s political leaders.

“After being shot multiple times he made it outside and told the first response team where the shooter was and those details were invaluable,” Adam Watson, the victim’s brother, told the Pensacola News Journal (PNJ).

Watson’s father, Benjamin, said of his son, “His mission was to confront evil, to bring the fight to them, wherever it took him. He was willing to risk his life for his country. We never thought he would die in Florida.”

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@yellowhammernews.com or on Twitter @HenryThornton95.