1 year ago

Opposition research: When is the right time for a campaign to attack their opponents?

This time of year before an upcoming spring primary election, I get asked a lot, “When are we going to see some opposition research dropped from campaigns?”

Long-term strategy during a political campaign can be a fragile thing knowing when to start and complete certain tasks. It’s an easy decision to have a campaign web site early on. It’s easy to decide that raising money early on is crucial to getting the campaign off on a solid foundation. Hiring staff and consultants is done early and adding more throughout the campaign is an easy call to make. When to open a campaign office and getting volunteers is also an easy decision to make. However, timing is everything, especially when it comes to knowing when to drop a piece of opposition research on an opponent. If a campaign uses what they have too early and in the wrong way, they run the risk of it leaving the voters’ minds in advance of Election Day. If a campaign waits too long, voters can turn off any information because towards the end of a long campaign season, voters get tired of all the ads and revolt against any and all campaign happenings.

As a veteran opposition research consultant, I have been involved in well over 100 political campaigns over a span of 28 years, and have seen about all there is to see regarding opposition research and there is no concrete answer as to when a campaign should drop a piece of oppo on an opponent. Every campaign is different and having people on the team that know from experience when oppo should be dropped helps, but still isn’t a guaranteed way to know when to release the information.

These are some of the factors that go into the decision of when to release opposition research:

  1. If your campaign is hanging on by a thread: If your candidate has damaging opposition research on any other candidate who is even or above them in the polls, releasing the information can turn a campaign around and give it life due to the attention they will get once the oppo is released to the public. Holding information “for later” many times is never used because your candidate doesn’t make it until Election Day. If you have it, use it.
  2. If you are being attacked by an opponent: The old saying, “Fight fire with fire,” applies here. It could be deemed school-yard antics, but if your candidate is getting ravaged by another campaign, one way to stop it or at least slow it down is to release your own opposition research on the candidate that is attacking you. Many think that this sort of behavior turns off voters, but in reality, it works.
  3. To raise money: Donors love to see a candidate who will fight and will reward them accordingly if they feel that they have something to say and can win. Releasing opposition research on opponents can make some donors think twice about who they will support especially if what you have on an opponent is quite damaging to their campaign. Remember that an overwhelming majority of possible donors don’t have access to the information that you do, so releasing it to the public makes sense in a financial standpoint.
  4. To bake it in: If your campaign has incredible opposition research especially on the perceived front-runner, that in your opinion can dramatically affect the outcome of the race, releasing it early in the campaign season and hammering it daily can serve to “bake it in,” the voters’ minds.
  5. To drive the last nail in a coffin of an opponent: If one of your main opponents’ campaign is losing steam, some consultants like to do all they can to knock them out of the race by piling on with opposition research. Other consultants like to stay out of it and allow the opponent to slowly descend in the polls and drop out when the money dries up. I have found that both are credible strategies, however, if you want to use a boxing analogy, when you have an opponent on the ropes, you go for the knock-out and don’t back off in order to give him time to catch his second breath.
  6. Being the last word: For years, consultants have believed that all opposition research should be released a few days before Election Day. Their thought process was that if they waited that deep into the campaign season to release information, their opponent wouldn’t have time to adequately answer the attacks. That thinking has become antiquated due to the 24-hour news cycle that we currently live. Candidates have the ability now to answer attacks via a number of social media platforms, by talk radio appearances, and doing their own TV ads that answer the attacks. Technology and social media has changed the world and certainly has had a dramatic effect on political campaigns as well.

One thing is for sure, opposition research is always going to be used as a strategy and campaigns who know how to gather it and when and how to use it correctly can mean the difference between winning and losing a campaign.

Brad Presnall is a veteran Alabama-based political opposition and vulnerability research consultant. He can be contacted at bpresnall@hotmail.com.

13 hours ago

South Alabama, UAB to face off in nationally televised Thursday night game

The University of South Alabama Jaguars will host the University of Alabama at Birmingham (UAB) Blazers on Thursday night at 6:30 in each team’s third game of the 2020 college football season.

This will be the second-ever game at the Jaguars’ new Hancock Whitney Stadium in Mobile.

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Both teams go into the contest 1-1.

You can watch the game on television via ESPN or online via the network’s website.

The matchup will be broadcast locally on the USA Football Radio Network: flagship 96.1 FM/99.5 FM “The Jag” in Mobile. Live audio will also be available online from anywhere here.

UAB won the first and only previous meeting in history between the Yellowhammer State programs: a 35-3 triumph last year in Birmingham.

South Alabama is still seeking their first-ever win at Hancock Whitney Stadium after losing a tight contest to Tulane last time out.

On Saturday, college football fans in the state will also get to see SEC play return, including the University of Alabama Crimson Tide and Auburn Tigers.

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

13 hours ago

Palmer introduces bill allowing flexibility for how states spend leftover CARES Act money

Congressman Gary Palmer (AL-06) on Wednesday introduced the Coronavirus Relief Fund Flexibility Act (H.R. 8360).

This legislation would allow states to determine how to spend remaining respective relief funds that were issued by the federal government under the CARES Act.

States and localities were provided $150 billion total through the relief fund for mitigation and response to COVID-19, and it is now estimated that approximately $80 billion remains unspent still. Right now, if those funds are unspent at the end of the calendar year, they revert to the federal government.

Palmer’s H.R. 8360 would allow state legislatures to determine how to utilize these remaining funds, with measures to encourage infrastructure development and future coronavirus preparedness.

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“The initial legislation was perhaps too restrictive,” Palmer said in a statement.

“What we hope to do with this legislation is not only create some flexibility to prevent waste but to incentivize states to use the funds towards much needed infrastructure,” he explained. “The one-size-fits-all nature of the underlying measure fails to consider how each state is responding to the pandemic differently, so this legislation would put the spending decisions in the hands of those on the ground in the states who have a better understanding of their specific needs. If we pass this bill, we will give states a much needed boost for infrastructure and an extended period to determine how to address continued COVID-19 related expenses, instead of rushing to spend the funds with a looming deadline.”

According to the Central Alabama congressman’s office, the legislation would specifically prohibit funds from being spent on government employee bonuses, lobbying expenses or budget shortfalls predating the pandemic. H.R. 8360 would further provide a 50% match for funds spent on infrastructure projects begun in the next year and require states to hold 25% of their remaining relief funds in trust for future COVID-19 expenses.

Palmer has 14 co-sponsors listed on the legislation as of Thursday at 4:45 p.m. CT. All co-sponsors are Republicans.

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

13 hours ago

House of A.D. King added to African American Civil Rights Network by Sec. of Interior David Bernhardt

BIRMINGHAM — On May 11, 1963, the house in Birmingham where Reverend Alfred Daniel Williams “A.D.” King lay asleep with his family was bombed by someone angry at King’s leadership in the civil rights movement.

Fifty-seven years later, U.S. Secretary of the Interior David Bernhardt traveled to that same house so he could personally oversee its addition to the African American Civil Rights Network.

Though not as famous as his elder brother, Martin Luther King, Jr., the younger King was a prominent civil rights leader in his own right. He led the Birmingham Campaign while serving as reverend of the First Street Baptist church in the Ensley neighborhood of the Magic City.

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According to the King Institute at Stanford, angry protesters filled the streets that May evening after learning of the failed assassination attempt at the faith leader’s home.

A.D. King went out to join the protesters, who were on the verge of descending into riots.

“My friends, we have had enough problems tonight. If you’re going to kill someone, then kill me. … Stand up for your rights, but with nonviolence,” he told the crowd, which reportedly dissipated soon after.

King tragically drowned at age 38 in 1969 but his widow, Naomi Ruth Barber King, and daughter, Dr. Alveda King, were both on hand Thursday for the addition of the A.D. King House to the African American Civil Rights Network; both women were in the house when it was bombed.

The A.D. King Home in the Ensley neighborhood of Birmingham (Henry Thornton/YHN)

The African American Civil Rights Network was created by a unanimously passed act of Congress and signed into law by President Donald Trump in January 2018. It catalogs and publicizes locations significant to the African American Civil Rights Movement of the 1960s.

“I am humbled to be here,” began Secretary Bernhardt when he began his remarks Thursday morning.

The A.D. King home was purchased in 2005 by Omie Crockett, Sr., a contemporary of King’s and civil rights foot soldier who is now 98 years old. Crockett paid to restore the home and was praised by Bernhardt and members of the King family on Thursday. His daughter, Jacqueline Crockett Washington, represented him at the ceremony on Thursday.

“This is a home where many civil rights movement meetings were held,” advised Washington, adding, “Words cannot express our sincere gratitude. To us, this represents all that Rev. A.D. King, Dr. Martin Luther King Jr., and other civil rights greats fought for.”

“This home could have been torn down, those stories could disappear,” Bernhardt said of the value added by recognizing sites such as the A.D. King House. ”

“Those stories in my opinion are what bring us together as a community and as a country. Today’s actions ensure that the events that occurred here on May 11 1963 will never be forgotten, ever,” Bernhardt continued about the importance of the African American Civil Rights Network and its inclusion of the King house.

Aurelia Skipwith, the director of the United States Fish and Wildlife Service, was on hand for the ceremony Thursday morning and noted that the A.D. King House is the 32nd site on the African American Civil Rights Network. Skipwith had a role in implementing the Network before being nominated to head the Fish and Wildlife Service.

“This event is also particularly meaningful to me, because my parents are from Columbus, Mississippi… without the contributions of A.D. King and countless others fighting for freedom and equality I would not be standing here today,” said Skipwith.

“I am proud to be the Service’s 22nd director and the first African American to hold that position in our organization’s 150-year history,” she informed those attending.

During the ceremony, Bernhardt sat to sign the official proclamation adding the A.D. King House to the Civil Rights Network and was embraced by Naomi King.

(Henry Thornton/YHN)

Yellowhammer News asked Bernhardt what he had learned in the commissioning of the 32 sites so far in the Civil Rights Network.

“Understanding how courageous not only are the people we know, but their entire families were involved. Tremendous courage, tremendous leadership,” he replied.

At the conclusion of the event, Yellowhammer asked Naomi King, A.D.’s widow, what it was like to have the Secretary of the Interior travel to Alabama to memorialize the house she once lived in.

“It means the world to me,” she responded, “When I say that it means the world to me, in my heart of hearts, people are people, and love has no color. To have this brother [Bernhardt] sit here today to help celebrate this, it means so much to me.”

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@yellowhammernews.com or on Twitter @HenryThornton95

14 hours ago

Molly Cagle is a 2020 Woman of Impact

Building Alabama’s soaring 21st century economy that featured record low unemployment before the COVID-19 pandemic took many unsung heroes working day-in, day-out behind the scenes across public and private sectors.

Similarly, our state is going to need this same type of collaborative servant leadership to enable a successful post-pandemic recovery, securing a prosperous present while paving the way for an even brighter future.

Fortunately for Alabamians, there are pro-jobs champions like Molly Cagle hard at work doing just that.

Cagle, vice president of governmental affairs for the Business Council of Alabama (BCA), has proven a perfect fit in executing the organization’s mission of “making a sweet home for business.”

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In her first weeks on the job in 2019, Cagle was one of the key governmental affairs professionals that helped the historic Rebuild Alabama infrastructure package sail smoothly through the legislature into becoming law.

While that assignment might have seemed like a baptism by fire to outside observers, Cagle’s prior experiences had her well prepared for the job at-hand.

Indeed, fostering a pro-growth environment in which hardworking Alabamians can find high-paying, quality jobs has been Cagle’s mantra throughout her career thus far. Before joining BCA, Cagle served as the director of external affairs for Manufacture Alabama, representing many of the state’s largest employers. Prior to that, she worked on many of the same issues — and more — in the public sector as the Senate liaison for Senate President Pro Tem Del Marsh (R-Anniston).

A graduate of Troy University, Cagle in a recent interview with Yellowhammer News advised that part of what initially drew her to the world of governmental affairs was actually the relative lack of females in the field.

“I have always been interested in politics and government, but always saw the lack of women advocates and leaders in this space,” she said. “I just think women bring such a huge role to the table and have such valuable opinions and insight.”

Cagle outlined how she first pursued her passion by doing the leg work, such as going door-to-door for campaigns. This is why she advises others, “Start where you can. You’re not too good for or above anything.”

She still continues to practice what she preaches to this day.

“Just do whatever it takes to get the job done,” Cagle summarized of her mentality. “Work hard, keep your head down and be persistent.”

That mindset has paid off already for her, and Cagle is also executive director of ProgressPAC, BCA’s vaunted political arm.

However, getting here has not been an easy journey. There have been challenges along the way, including hurdles unique to being a female in a male-dominated arena, like a smaller peer network and less networking chances.

Cagle, though, views these obstacles as opportunities, not detriments.

“It forces me to be better,” she remarked. “It forces me to be the best I can and be more professional, more prepared and have a better command of the issues.”

This outlook of treating challenges as opportunities — and being grateful for them — is indicative of how Cagle lives her life. She explained where her motivation comes from.

“The most rewarding part of my career or my job is seeing others succeed around me,” Cagle said.

This is emblematic of her passion for mentoring and lifting up others, including peers and younger women.

Stressing the importance of “looking behind me and bringing women up,” Cagle commented, “That’s part of who I am, because the reason I am who I am is because of women.”

“A strong influence for me was my mom,” she shared. “She passed away when I was 28 but she taught me that every day is a chance to make someone else’s day better. You never know what fight someone else is fighting. Use this life and the gifts you are given to make the world around you better. Be generous with your time, help those in need and always be grateful for what you have.”

“A lot of times the difference in a good day and bad day is your perspective on it,” Cagle concluded.

Yellowhammer News is proud to name Molly Cagle a 2020 Woman of Impact.

WATCH:

Editor’s note: Yellowhammer Multimedia recently announced the third annual Women of Impact Awards. Honorees are being featured on Yellowhammer News each weekday through October 1. We will tell their stories one-by-one, utilizing written and video formats. Check back daily for more of Alabama’s best and brightest.

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn

14 hours ago

Doug Jones on SCOTUS vacancy: ‘I don’t think my vote’s going to count’

U.S. Senator Doug Jones (D-AL) seems intent on keeping his pledge from last year to oppose any hypothetical Supreme Court nomination made by President Donald Trump for the rest of this term.

While Democratic leadership quietly admitted they always knew Jones would back them in voting against Justice Brett Kavanaugh’s confirmation last time-around, Alabama’s junior senator at least acted like he was being considerate throughout the process at times.

This includes Jones’ assertion that he tried to meet with Kavanaugh during the confirmation period, a meeting which — for whatever reason — ultimately did not occur before Jones’ “no” vote.

However, with Trump set to put forward a new SCOTUS nomination on Saturday, Jones apparently does not even view himself as a swing vote anymore.

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RELATED: Tuberville: ‘Doug Jones will vote the way that Chuck Schumer and the liberal Democrats instruct him’

Politico reported that U.S. Senator Joe Manchin (D-WV), who voted in favor of Kavanaugh’s confirmation, is indeed viewed as a gettable vote for Republicans again this go-around.

“I’d love to meet with a nominee. I have no problem,” said Manchin.

Yet, Jones does not see the point for himself to even meet with the nominee.

“I don’t think my vote’s going to count, so I doubt they’ll even want to,” Jones told Politico. “But we’ll see.”

The White House, for its part, is encouraging Democrats to meet with the nominee and act in good-faith.

“The president has not even put forward a nominee yet,” stated Judd Deere, a White House spokesperson, per Politico. “This is pure politics from Senate Democrats and shows they do not take their constitutional duty to advise and consent seriously.”

RELATED: Doug Jones fundraises off of late Justice Ruth Bader Ginsburg’s death

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn