North Alabama tourism flourishes with $4.9 billion in visitor spending

As the nation celebrates National Travel and Tourism Week, North Alabama is marking a significant milestone in its tourism industry.

According to a report released by the Alabama Tourism Department, travelers spent over $4.9 billion in the 16 counties of the North Alabama region in 2024, representing a 3.9% increase over 2023. Travel-related earnings in the region grew by 3.6%, reaching nearly $1.4 billion, while employment in the tourism sector rose by 2.1%, supporting 50,569 individuals directly and indirectly.

“In North Alabama, the travel industry brings in over $4.9 billion, supporting local businesses and fostering long-term growth,” said Alabama Mountain Lakes Tourist Association President and CEO Tami Reist. “Tourism is not only a major economic engine for North Alabama, but also a way of life that supports our small businesses, fuels community development, and showcases the unique beauty and culture of our region. The 2024 numbers demonstrate that North Alabama continues to grow as a must-visit destination for both domestic and international travelers.”

Governor Kay Ivey praised the state’s continued success in the tourism sector.

“Alabama continued its streak of remarkable success in the tourism and travel industry, marking yet another banner year,” Ivey said. “Across all corners of the state, there was a notable increase in tourism-related benefits, demonstrating the industry’s capacity to thrive even amidst economic fluctuations.”

“What sets Alabama apart as a prime destination is its wealth of natural wonders, cultural treasures, and enriching experiences awaiting exploration. From the scenic beauty of its landscapes to the richness of its cultural heritage, Alabama offers visitors an array of unforgettable experiences that leave a lasting impression.”

Economist Dr. Keivan Deravi, who conducted the economic impact study, emphasized the broader benefits of tourism.

“The $88 million of the Legislature’s portion of the lodgings tax benefits all residents of the state,” Deravi stated. “Without those funds from tourism, each household in Alabama would have had to pay an additional $707 in taxes just to maintain current service levels.”

North Alabama’s diverse attractions continue to draw visitors year-round. The U.S. Space & Rocket Center in Huntsville offers an immersive experience into America’s space exploration history. Nature enthusiasts can explore the breathtaking waterfalls at Little River Canyon National Preserve and the serene trails of Bankhead National Forest. Cathedral Caverns State Park showcases stunning underground formations, while Monte Sano State Park provides panoramic views and rich biodiversity.

Sherri Blevins is a writer for Mountain Valley News and a staff writer for Yellowhammer News. You may contact her at [email protected].