2024 is already another big year for Birmingham-based Big Communications.
On Wednesday, it was announced Big was selected to support two initiatives of Innovate Alabama — the state’s flagship public-private innovation partnership.
The organization even rolled out a new website to show for it.
Big says the site is structured to support all organizational pillars — Talent Development, Lifestyle & Recreation and Access to Resources and the company is extending its focus on the Lifestyle & Recreation pillar by establishing and marketing a brand specific to Alabama’s outdoor resources.
“Innovate Alabama serving as the go-to resource for innovators, entrepreneurs and researchers looking to build and grow their business here requires a digital destination with the right mix of content and capabilities to inspire and enable the talent pool of tomorrow to explore opportunities across our state,” said Innovate Alabama CEO Cynthia Crutchfield.
“This new iteration of our site will enable us to do just that by feeding the imagination of tech talent in our state and across the country with a digital hub that encourages them to dream of living and working in Alabama — and help make it a reality with functionality that connects dots and facilitates community.”
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According to the company, Big has also been tapped to lead digital, creative and paid media efforts for Innovate Alabama’s Lifestyle & Recreation pillar — specifically the focus of the Council on Outdoor Recreation, chaired by Commissioner of the Alabama Department of Conservation and Natural Resources, Chris Blankenship — and leveraging the state’s natural assets as economic development tools.
“Our natural resources are a true advantage that can help us continue to recruit and retain top talent, and they serve to differentiate us from other innovation-forward states,” said Crutchfield. “We are excited to see how Big brings this differentiator to life creatively, digitally and through a robust marketing campaign.”
“Ensuring Alabama is on the right track for the world of tomorrow is something we are immensely passionate about, and we look forward to how our work will enhance Innovate Alabama’s vital mission for our state,” said Big CEO and Founder John Montgomery.
Grayson Everett is the state and political editor for Yellowhammer News. You can follow him on Twitter @Grayson270
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