The North Pole meets North Alabama.

Improving student attendance has been a major focus for the Alabama State Department of Education this year, and schools across the state have been exploring creative ways to keep students in the classroom. At Forest Hills Elementary School in Florence, that creativity comes with a pointy hat, curly shoes and a knack for showing up in surprising places.

Assistant Principal Jon Ray “J.R.” Russell has taken on the role of the school’s resident elf, greeting students each morning from unexpected perches around campus. Some days he appears high above the walkway; other days he pops up near classrooms or morning drop-off areas — always in full costume and always in a new spot.

The whimsical sightings have quickly become a highlight of the school day and are drawing students in early just to see where the elf will appear next.

The festive fun is part of Forest Hills’ month-long “Arrive Early and Spot the Elf” challenge, a December initiative designed to encourage strong attendance and on-time arrival. The school invites students to start their mornings on the right foot by arriving early to find the elf before the bell.

The message behind the merry hunt is straightforward: showing up every day helps students learn more, stay connected and begin their day in a positive, engaged frame of mind.

The challenge runs throughout December and also reminds families of the broader benefits of consistent attendance. According to the school, starting the day with cheer helps students transition smoothly into classroom routines and contributes to a bright, welcoming atmosphere across campus.

Forest Hills’ approach aligns with a statewide effort to reduce chronic absenteeism. The Alabama State Department of Education notes that missing 18 or more school days per year places students at greater academic risk, and national data shows chronically absent high schoolers are significantly more likely to drop out.

The department continues to emphasize that schools, families and communities all share responsibility in helping students stay present and engaged.

With its blend of creativity and holiday spirit, Forest Hills Elementary hopes its elf-led attendance challenge will make a lasting impact — not only bringing smiles to students each morning, but building habits that keep them in school long after the decorations come down.

Sherri Blevins is a staff writer for Yellowhammer News. You may contact her at [email protected].