Forget the Heisman – now there is the Hellmann’s.
The “award,” created by Hellmann’s Mayonnaise, will make its debut this season and presented to the player with the best tailgate recipe that includes the company’s mayonnaise. Those eligible must be from six schools that Hellmann’s has called “six of the top football universities in the South” – the University of Alabama, University of Arkansas, University of Florida, University of Georgia, University of Texas, and Texas A&M University.
“The Hellmann’s Award is a one-of-a-kind recognition that fuses culinary creativity with the competitive spirit of college football and will showcase how Hellmann’s is the ultimate ingredient MVP for game day and everyday recipes,” said Chris Symmes, marketing director, Dressings & Condiments at Unilever Nutrition North America (parent company of Hellmann’s). “On the heels of our Will Levis lifetime supply contract, we’re blitzing football season head-on and championing flavor as the official mayonnaise of these top universities. May the most delicious recipe win!”
The contenders are Alabama cornerback Terrion Arnold, Arkansas running back Raheim Sanders, and Texas A&M quarterback Conner Weigman.
Through Sept. 28, fans can vote for their favorite recipe by “liking” the athlete’s video on Instagram. The winner will be announced on the Hellmann’s and the winner’s Instagram accounts.
The Hellmann’s tailgate truck will be at the following college football stadiums:
- Oct. 7 – Kyle Field
- Oct. 14 – Bryant-Denny Stadium
- Oct. 21 – Donald W. Reynolds Razorback Stadium
- Nov. 4 – Ben Hill Griffin Stadium
- Nov. 11 – Sanford Stadium
- Nov. 24 – Darrell K Royal–Texas Memorial Stadium
Austen Shipley is a staff writer for Yellowhammer News.