Iconic Tuscaloosa clothing store Christopher Mobley is releasing a brand new line of gear for Crimson Tide fans in a collaboration with high-end brand, Peter Millar.
The collection, which features Alabama’s extremely popular “Block A” logo adds the words ‘Final Four’ on the white banner at the bottom:
It’s not the beginning. It’s not the end. It’s forever.
Available for pre order now https://t.co/2DCJKRPOsP#alabamabasketball #finalfour #christophermobley #petermillar #tidehoops #collegebasketball pic.twitter.com/1ONW7pf4Gm
— Christopher Mobley (@mobleyclothier) April 26, 2024
“When the calls for a Final Four logo started pouring in, we immediately began brainstorming,” Christopher Mobley told Yellowhammer News. “From the start we decided we have to release a logo that is timeless. Not just one that would be hot for a short period of time while the excitement from the tournament is still here. Our strategic approach became ‘Let’s blend history and simplicity to create a logo as timeless as the feat itself.'”
Mobley also praised the team at Peter Millar for helping the company to create a logo that is deeply meaningful to Alabama fans as well as Mobley himself.
“The team at Peter Millar was simply outstanding to collaborate with. Having attended Alabama basketball games since 4 years old and later graduating from the University, this was an exceptionally meaningful project. Seeing it come to life is very special,” Mobley said.
He also talked about the excitement of the future of the program and the fact that it is such an honor to be able to create something like this during such an exciting time.
“It is such an exciting time for Alabama Basketball so being able to play even a small role in commemorating this historic season is an honor.”
Everything in the Final Four collection, from hoodies to long sleeves to polos, quarter zips, and even shorts, it has all been available for pre-order since last Friday on the Christopher Mobley website.
It’s all going fast, so be sure to get your piece of Tide history now!
Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP
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