Birmingham, Alabama has become the official U.S. tourism partner of the English soccer club Birmingham City FC. The team’s partnership with the Greater Birmingham Convention & Visitors Bureau, the city’s official tourism and marketing organization, will last until May 2027.

The Blues compete in the EFL League One, which sits just below the Premier League in the English Football League system. The club recently inked a sponsorship with Delta Airlines and welcomed Tom Brady to its ownership group.

“We are delighted to welcome the Greater Birmingham Convention & Visitors Bureau to the Blues alliance,” said Jeremy Dale, interim Chief Executive Officer of Birmingham City FC. “We share more than a name. We both have bold ambitions and the desire to make a statement on the global stage. Through this partnership, we can help each other achieve our goals.”

Birmingham 🇬🇧 🤝 🇺🇸 Birmingham, AL

The Club is pleased to announce a new partnership with @inbirmingham, who have become our Official US tourism partner.

— Birmingham City FC (@BCFC) February 7, 2025

“We are thrilled about this new partnership with Birmingham City FC, strengthening the bond with our friends across the Atlantic,” GBCVB CEO and president John Oros said. “This collaboration is an incredible opportunity to showcase Birmingham, Alabama, to an international audience, highlighting our vibrant culture, rich history, and world-class hospitality.”

“Sports has a unique way of bringing people together, and through this partnership, we look forward to welcoming new visitors, fostering new relationships, and positioning our city as a premier destination for global travelers,” Oros added. “We can’t wait to share the magic of Birmingham, Alabama with the world and unite our cities through the love of the game.”

BCFC has already begun to wear the GBCVB logo on its jerseys—the club debuted its new kits during an internationally televised February 8th home game against Newcastle United FC.

Charles Vaughan is a contributing writer for Yellowhammer News.