Birmingham-based Regions Financial Corp. is accelerating its Regions branch expansion, Southeast strategy, planning to build between 135 and 150 new locations over the next five years as competition intensifies across the region, according to Banking Dive.

The move comes as Alabama-based financial institutions continue adapting to growth across the region and evolving customer needs, a trend reflected in previous Yellowhammer News coverage of banking and economic development across the state.

Speaking at a recent investor conference, Regions CEO John Turner said the move shortens a strategy that was originally expected to take seven years, with the possibility of moving even faster depending on how quickly properties can be secured.

The expansion will focus on high-growth markets across Florida, Georgia and Tennessee, while maintaining Regions’ overall branch count at roughly current levels. The bank expects to close approximately the same number of locations as it opens, consolidating some branches as it adapts to shifting population patterns.

Regions currently operates about 1,250 branches across 15 states.

Turner emphasized that even as digital banking evolves, physical branches remain essential for customers seeking guidance—especially during major financial decisions. He added that branches also serve as a key reinforcement of the company’s brand identity.

The strategy prioritizes growth within existing markets, which the company has found to be more profitable than entering entirely new ones.

The accelerated push comes as major financial institutions—including JPMorgan Chase, Bank of America, PNC Financial Services, Fifth Third Bank and Huntington National Bank—expand their presence across the Southeast alongside regional competitor Truist Financial.

Turner pointed to increasing pressure from JPMorgan, which continues growing its branch network in markets where Regions already operates. Federal data shows JPMorgan currently has 14 branches in Alabama and is working toward a goal of 35 statewide by 2030.

In response, Regions is leaning into its “hometown bank” identity, focusing on building long-term customer relationships rather than simply expanding deposits.

While much of the expansion activity will occur outside Alabama, the strategy reinforces Regions’ role as a Birmingham-headquartered institution competing for market share across a rapidly evolving Southern banking landscape.

Sherri Blevins is a staff writer for Yellowhammer News. You may contact her at [email protected].