Birmingham-based marketing and advertising agency, Big Com, has announced three new promotions to key leadership positions within the company. The new VPs report directly to founder & CEO, John Montgomery.
“Promoting Merry Michael, Mary Jane, and Donna to Vice Presidents is about empowering leaders who are key to Big Com’s and its clients’ future successes,” Montgomery said.
“These women understand that when Big Com harnesses creative, digital, marketing, public relations, and media, we do our best work and deliver serious results for our clients.”
Formerly Director of Media, Merry Michael Smith has been promoted to Vice President of Marketing and Communications for Big Com. With more than 20 years of marketing expertise, Smith’s deep experience in industries including government, healthcare, recruitment, and tourism allows her to dive head-first into connecting the dots that others miss.
A natural mentor and strategist, Smith will serve as a key leader responsible for shaping and executing an integrated approach to client strategy, digital transformation, and agency growth. She will oversee a team of 17 that spans strategic communications, creative, technology, analytics, and media to drive impactful, data-driven marketing solutions.
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Mary Jane Cleage has been promoted to Vice President of Client Engagement, where she will play a key role in driving revenue growth, strengthening client relationships, and fostering collaboration across internal teams. Formerly Director of Accounts, Cleage led the agency’s Account Management department, overseeing all client relationships.
In her new role, she will lead communication and engagement with both current and prospective clients, ensuring a seamless and cohesive client experience. In addition to strengthening client relationships, she will play a key role in optimizing client operations to enhance efficiency and internal collaboration. Adept at developing and implementing strategies that improve client satisfaction and loyalty, she will continue to reinforce Big Com’s commitment to exceptional service and operational excellence.
Donna Cope, previously Director of Finance, holds over 30 years of accounting expertise, with more than two decades in general market and full-service advertising, equipping her to continue the agency and its accounts on its path to financial success.
As Vice President of Finance and Operations, she is responsible for overseeing finance, operations, and administration, including enhancing Big Com’s stellar employee benefits and offerings, and will work closely with the CEO and senior leaders to develop and execute strategies supporting growth and operational efficiency. Cope has already demonstrated her adaptability in evolving the agency to meet the demands of the future, keeping Big Com’s competitive edge against the rest.
Austen Shipley is the News Director for Yellowhammer News. You can follow him on X @ShipleyAusten
