The Business Council of Alabama has announced a new Vice President of Brand Strategy with the hiring of Bradshaw Tyson, whp has over a decade of experience in marketing and communications, BCA reports.

An Alabama native the University of Alabama, Tyson is committed to fostering meaningful connections through branding and marketing across the state.

“We are so thrilled to have Bradshaw joining our team,” said BCA President and CEO Helena Duncan. “Bradshaw has a diverse background, including stops at Alabama Realtors, Lowder New Homes, and UMS-Wright Preparatory School. Her versatility and diversified background will be a massive asset to BCA.”

She arrives to the BCA from a role as the Vice President of Marketing for Lowder New Homes, where she spearheaded a complete rebrand of the company as well as a lengthy role as Director of Communications and Marketing for Alabama Realtors.

The goal of her new role with the BCA is to oversee initiatives to enhance BCA’s branding and messaging efforts, ensuring alignment with the organization’s mission to promote a pro-business environment in Alabama.

Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP and hear him every weekday morning from 6 to 9 a.m. on “The Opening Kickoff” on WNSP-FM 105.5, available free online.