BIRMINGHAM, Ala. — Yellowhammer Multimedia CEO Cliff Sims announced on Monday that the company is launching a branded product and clothing line called Yellowhammer Supply Co., coming alongside its highly successful content brand, Yellowhammer News.
“Yellowhammer is about all things Alabama,” Sims explained. “This quarter, roughly two million people per month have visited Yellowhammer News to get the latest news and analysis on Alabama politics, sports, business, faith and culture. We share our users’ values and, as a result, have built a unique connection and trust with people all over the state and around the country. We believe that relationship will translate into a lot of excitement about Yellowhammer branded products, which we’re pleased to offer in time for the Christmas season. This is an authentic Alabama brand that represents the pride Alabamians have in our state and the way we present ourselves.”
Yellowhammer Supply Co. officially launched Dec. 1, 2014 with an initial product line that includes a variety of high-end polos, soft-shell vests, t-shirts, hats and iPhone cases. An expanded line is expected to follow in the first quarter of 2015.
Yellowhammer Multimedia COO Ryan Boggus, who has spearheaded the Supply Company’s launch, said the product line has been in the works for months, but wasn’t rolled out until they were confident the quality met the company’s rigorous standards.
“We sought out the best manufacturers — the people who are behind the clothing brands we wear and love — and brought them in to help us do this right,” said Boggus. “If a product has the Yellowhammer branding on it, you can be assured that it’s going to be high quality, it’s going to stand the test of time, and you’re going to look great.”
Sims said that launching the clothing line is the type of outside-the-box thinking he hopes will define Yellowhammer’s evolution. The company has added seven new people to its staff and has more growth mapped out for 2015.
“We’re entrepreneurs at heart. The Supply Co. was an idea that we were intent on turning into a reality, but it’s just the beginning of where we’re planning to go,” he said. “There’s a spirit of hard work and determination that’s engrained in the character of Americans, and Alabamians in particular. We want that to be reflected in our brand as we continue to expand into new — and sometimes surprising — directions.”
Yellowhammer Supply Co. products are currently available on YellowhammerSupply.com and are guaranteed to ship and arrive ahead of Christmas. A sampling of some of the products can be found below.
(Click the images to go to the product page)